CUPRA’s unstoppable impulse continues as the unconventional challenger brand accelerates its roll out of electrified vehicles with the introduction of an all-new SUV to take on the incredibly competitive compact SUV segment. The electrified SUV is designed to stand out thanks to its confident look which conveys brave emotion and performance freedom. The all-new electrified … Read more
The CUPRA Leon, whether in hatchback 5-Door or Sportstourer body type, already offered a unique driving experience thanks to its highly advanced range of powertrains – including two plug-in hybrids – dynamic chassis technologies and mix of sportiness and sophistication in its exterior and interior design. Now, with the introduction of changes to the chassis … Read more
A shift to electrification and a more sustainable future is the backdrop to the CUPRA Born’s launch. It is CUPRA’s first 100% electric vehicle and the next stage of the unconventional challenger brand’s development. One now fully recognised as the CUPRA Born is one of the seven finalists in the influential Car of the Year … Read more
Can a car be perfect for driving comfortably on the road, go from 0-100 km/h in 4.2 seconds on a racetrack and climb a 70% dirt slope with ease? To find out, we tested the CUPRA Formentor VZ5, the brand’s most powerful model, with racing driver Jordi Gené at the wheel accompanied by Christoph Vierling, … Read more
CUPRA triumphs at the 2021 Golden Steering Wheel awards. The Spanish challenger, which places emotion at the heart of driving, celebrated a triple victory, making it the most successful brand at one of the most important global competitions in the automotive industry. The gala event, held on 9 November at the Axel-Springer-Haus in Berlin, was … Read more
It was the surprise of the IAA International Motor Show in Munich. CUPRA presented its new design vision with a racing-inspired show car that lays the foundation for its future 100% electric city car. But the CUPRA UrbanRebel Concept isn’t just a show car. For the first time, we see it on the test track, … Read more
CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company’s Board Members visited Europe’s largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board … Read more
To create CUPRA’s future electric vision. This was the challenge facing the CUPRA design team, with the freedom they were given to create a concept car. And so, the CUPRA UrbanRebel Concept was born, a model inspired by the world of motorsport that showcases the most radical interpretation of an urban electric car. What was … Read more
CUPRA injects its DNA into the CUPRA Tavascan Extreme E Concept. The all-electric off-road racing car is the next stage in the brand’s Extreme E adventure, which also hints at the design language to be used in the future series production CUPRA Tavascan, the brand’s second 100% electric model based that will be designed and … Read more
CUPRA landed at the IAA International Motor Show in Munich to present the brand’s future electric vision. Its newest concept car, the CUPRA UrbanRebel Concept, also made its first public appearance at the pre-opening of the new CUPRA City Garage in Munich. At the event, CUPRA CEO Wayne Griffiths referred to the brand’s electric offensive: … Read more