CUPRA triumphs at the 2021 Golden Steering Wheel awards. The Spanish challenger, which places emotion at the heart of driving, celebrated a triple victory, making it the most successful brand at one of the most important global competitions in the automotive industry. The gala event, held on 9 November at the Axel-Springer-Haus in Berlin, was … Read more
It was the surprise of the IAA International Motor Show in Munich. CUPRA presented its new design vision with a racing-inspired show car that lays the foundation for its future 100% electric city car. But the CUPRA UrbanRebel Concept isn’t just a show car. For the first time, we see it on the test track, … Read more
CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company’s Board Members visited Europe’s largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board … Read more
To create CUPRA’s future electric vision. This was the challenge facing the CUPRA design team, with the freedom they were given to create a concept car. And so, the CUPRA UrbanRebel Concept was born, a model inspired by the world of motorsport that showcases the most radical interpretation of an urban electric car. What was … Read more
CUPRA injects its DNA into the CUPRA Tavascan Extreme E Concept. The all-electric off-road racing car is the next stage in the brand’s Extreme E adventure, which also hints at the design language to be used in the future series production CUPRA Tavascan, the brand’s second 100% electric model based that will be designed and … Read more
CUPRA landed at the IAA International Motor Show in Munich to present the brand’s future electric vision. Its newest concept car, the CUPRA UrbanRebel Concept, also made its first public appearance at the pre-opening of the new CUPRA City Garage in Munich. At the event, CUPRA CEO Wayne Griffiths referred to the brand’s electric offensive: … Read more
CUPRA is pushing the limits with its most radical interpretation of an urban electric car. The race car mixes pure electrification, sustainability and performance with the exciting aesthetics of the virtual world. The CUPRA UrbanRebel Concept gives an idea of the future design language of the urban electric vehicle, which will be launched in 2025. … Read more
CUPRA is pushing the limits with its most radical interpretation of an urban electric performance car. The CUPRA UrbanRebel Concept mixes pure electrification, sustainability and performance with the thrilling aesthetics of the virtual world. It gives an idea of the future design language of the urban electric vehicle, which will be launched in 2025. Racing … Read more
Since the first generation appeared in 1999, the Leon has enjoyed ongoing success in the dynamic compact class. Hitherto under the banner of SEAT, sporty models of the fourth and latest edition bear the bronze-coloured CUPRA emblem. And this can be interpreted as a sign of commitment. After all, the still relatively young brand has … Read more
The CUPRA Leon has reinforced the brand’s dedication to delivering not only vehicles with performance in their DNA, but among the safest in the market. The brand’s high-performance compact car is the latest to receive a five-star rating in Euro NCAP’s stricter testing regime. The CUPRA Leon joins the CUPRA Formentor, the first of the … Read more