Bugatti Revisits the Iconic La Turbie Hill Climb with Chiron Pur Sport

Sharp corners and steep inclines – La Turbie hill climb, north of the Principality of Monaco overlooking the Mediterranean sea, demands complete concentration. One small mistake behind the steering wheel can result in failure. 100 years ago, Jean Mabille had his eyes set firmly on the road ahead as he navigated his Type 13 perfectly … Read more

Bugatti Centodieci About To Enter Production

Just ten Bugatti Centodieci cars will be built, yet the French luxury car manufacturer is putting the very same energy into developing and testing them as it devotes to its ‘series products’, such as the Bugatti Chiron. Bugatti’s customers expect nothing less. After all, coach built models are the most exclusive the brand has to … Read more

Bugatti Pilote Officiel Andy Wallace Inducted Into The Sebring Hall Of Fame

When it comes to pushing the world’s most advanced hyper sports cars to their limits, or introducing customers to their incomparable performance, Bugatti turns to its Pilote Officiel, Andy Wallace. One of the world’s finest endurance racers, Andy is part of a select group of people to have won the Triple Crown of Le Mans … Read more

Bugatti Forges New Partnership With Segond Automobiles Group Of Monaco

The walls of Monaco’s streets echo with the sound of motor racing history, as well as Bugatti’s own racing heritage. 92 years ago in 1929, the iconic Circuit de Monaco held its very first Grand Prix, won in unforgettable fashion by none other than William “Williams” Charles Frederick Grover in his Bugatti Type 35B. On … Read more

Bugatti Asprey Collaboration Creates One of One La Voiture Noire Sculpture

The magic of the finest artworks never diminishes, even of those that may now be lost to history. The Bugatti Type 57 SC Atlantic, created by the French luxury brand founder’s eldest son, Jean Bugatti, represented the pinnacle of elegance and sophistication in the pre-war era. Just four examples were built. The fourth Bugatti Atlantic, … Read more

Customer Experience Befitting Of Bugatti’s Hyper Sports Cars

Bugatti’s engineering, design, and manufacturing processes bring together the greatest minds in the automotive industry, the finest materials, and leading-edge performance innovations. The end result is a driving experience unlike any other on the road, and one that requires a customer ownership offering to match. Throughout 2021, Bugatti continued to enrich and expand the Bugatti … Read more

Bugatti Brand Lifestyle Business Records Third Year of Significant Growth

Innovation, personalization, and cutting-edge technology are fundamental pillars of the Bugatti brand experience, just as they are at the heart of each one of the automotive icons handbuilt in Molsheim. These values, first instilled by Ettore Bugatti more than 100 years ago, have flourished within the Bugatti brand lifestyle partnerships branch of the business, accelerating … Read more