The three-dimensional Mercedes star in the ring is the symbol of a continuing success story: Mercedes-Benz has just recently maintained its top position as the only European brand in the top ten of the “Best Global Brands 2021”. In the current ranking of the renowned US brand consultancy Interbrand, the brand with the star is once … Read more
The all-new Toyota Aygo X is a crossover unique in the A-segment, designed and produced in Europe to meet the demands of urban and suburban life in Europe. In order to make the all-new Aygo X the best product offering in the segment, Toyota undertook thorough research into urban driving requirements across the continent by … Read more
Yesterday evening, at La Bullona in Milan, the artwork known as “Minotauro” (Minotaur) was unveiled: myth, body of a man and bull, expressed in painting on the bodywork of a Huracán EVO1. The work is an expression of the dynamism, power, and innermost emotions that the artist experienced while driving the Huracán EVO, portrayed through the powerful … Read more
Khalid Al Qassimi, whose victory in the Abu Dhabi Desert Challenge four years ago propelled his rallying career in a new direction, says the event can help attract more young Emirati talent into motor sport in the years ahead. The Abu Dhabi Desert Challenge provided the perfect platform for Al Qassimi’s switch from the World … Read more
“We are on the cusp of making motorsport and mobility history with the world’s first electric flying car races. This test race provides the world a glimpse at the next generation of motorsport and mobility. This first test drag-race is a major moment in the creation of our sport and a giant leap forward for … Read more
Omani rally driver Hamed Al-Wahaibi has completed his testing sessions and carried out a recce of the challenging special stages and is now counting down to the start of this weekend’s Oregon Trail Rally in the north-west of the USA. The 53-year-old and his New Zealand co-driver Tony Sircombe are delighted with the way the … Read more
Aventure PEUGEOT will be in attendace at the 42nd edition of the Epoqu’Auto show in Lyon from the 5th to the 7th of November 2021. This event is the meeting point for vintage car enthusiasts. For the PEUGEOT brand’s 211th birthday, this show is the opportunity for Aventure PEUGEOT to underscore two anniversaries: 130 YEARS … Read more
The first customers will soon receive their game-changing Aston Martin Valkyrie hypercars. The ultra-luxury British car manufacturer announced today that the highly anticipated Valkyrie coupe has entered full production and the first customer car is now complete, with deliveries planned in the coming weeks. Aston Martin Chief Executive Officer, Tobias Moers commented: “It is an … Read more
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset. INTRODUCTION. Blue-skies thinking, seeing challenges as opportunities, … Read more
On October 26, 2021, the jury of the “German Car of the Year” (GCOTY) announced the new PEUGEOT 308 as the winner in the Compact class (entry level price up to € 25,000 incl. VAT), among 11 contenders from 9 carmakers. For the jury, the Power of Choice strategy at PEUGEOT was a particular focus: … Read more