DS 3 Crossback Louvre & DS 7 Crossback Louvre: The Art In Travel

DS 3 Crossback Louvre & DS 7 Crossback Louvre: The Art In Travel

Formerly a royal residence, the Louvre palace has shadowed French history for eight centuries. Opened to the public in 1793 as a general museum, the Louvre shows collections that feature among the most beautiful in the world, covering nine millenia and five continents. Divided into eight departments, it houses more than 35,000 universally admired works of art such as the Joconde, The Winged Victory of Samothrace and the Vénus de Milo. A living, inspirational place, created for artists, the Louvre museum still welcomes contemporary art to this day, symbolised by the Ieoh Ming Pei Pyramid which celebrated its thirtieth anniversary in 2019. As a keeper of this unique legacy that it shares and brings to life, the Louvre is the most visited museum in the world.

LOUVRE, a signature of majesty, exclusive to DS Automobiles

Since its launch in 2014, DS Automobiles has been a patron of the Louvre museum, a relationship based on combining legacy and modernity to build the future. This vision is underpinned with quality, expertise and innovation in order to make France and Paris shine on the world stage. Since 2020, LOUVRE has become a majestic and exclusive signature of the DS Automobiles range with a Limited Edition DS 7 CROSSBACK LOUVRE which today is added to with DS 3 CROSSBACK LOUVRE.


Hints of the museum are replicated by our craftsmen in DS 3 CROSSBACK LOUVRE with special “Louvre” badges incorporated subtly onto the bonnet, the tailgate and the doors. At the front, the DS WINGS and the grille are coloured ONYX BLACK beneath a bonnet badged with a Pyramid symbol sticker beneath the paint. The standard LED rear lights are accompanied by GLOSS BLACK trim and tailgate.

The 18-inch LUXOR alloy wheels have a printed Pyramid symbol with black wheel centre caps. A further exterior logo, the two-tone door mirror housings have a laser-etched Pyramid emblem on the black casing, while the bottom of the mirrors is in bodywork colour.

An interior stamped with luxury and history

DS 3 CROSSBACK is embellished with the DS OPÉRA interior for unequalled sophistication in its segment. Enchanting with its iconic Art Basalt Black Nappa Leather watchstrap upholstery seats, it introduces Art Basalt Black Nappa Leather trim on the dashboard and door panels. “Pearl” stitching and “Clous de Paris” embossed inserts indulge the senses.

The steering wheel is completely hand covered in full grain Leather besides the leather-covered spokes and centre, another distinctive DS Automobiles feature.

Special signatures are on show in the cockpit with an embossed Pyramid symbol and a “Louvre” badge on the dashboard. The gloss black gear lever gets a laser-engraved Pyramid logo.


“One day at the Louvre”, an exclusive artistic and immersive experience

The love of art and culture comes in a variety of new and exclusive ways. With DS 3 CROSSBACK LOUVRE, travellers are encouraged to discover the most iconic works from the most beautiful museum in the world.

To delight the senses, DS 3 CROSSBACK LOUVRE shows these pieces of art on the large, high-definition 10.3-inch central touchscreen. From the off, each work is also transformed into a source of inspiration by listening to a podcast that reveals all their secrets in about four minutes (available in French, English, German, Spanish and Italian).

182 works have been selected by teams from the Louvre museum and DS Automobiles to represent every collection and department of the museum. They can be viewed each week or found through a search engine to enhance DS 3 CROSSBACK LOUVRE’s interior. Being able to travel with a work of art ‑ painting or sculpture ‑ displayed on the central screen is the ultimate in sophistication.

The Winged Victory of Samothrace, the portrait of the Monna Lisa painted by Léonardo da Vinci, The Wedding at Cana by Véronèse, The Consecration of the Emperor Napoléon 1st by Jacques-Louis David, The Raft of the Medusa by Théodore Géricault, Liberty Leading the People by Eugène Delacroix and the Egyptian statue of the Seated Scribe are among the works offered.

100% electric, petrol or Diesel from 130 to 155 horsepower

DS 3 CROSSBACK LOUVRE is offered with a 100% electric E-TENSE power unit with no greenhouse gas or particle emissions. In its petrol versions, DS 3 CROSSBACK LOUVRE is available as a PureTech 130 Automatic and PureTech 155 Automatic. In Diesel, the BlueHDi 130 Automatic is offered.


In France, prices range between 39,700 et 48,700 euros

DS 7 CROSSBACK LOUVRE: new collection

On the back of the success of the Limited Edition offered over the past year, DS 7 CROSSBACK LOUVRE is back in DS STORES.

DS 7 CROSSBACK LOUVRE has special “Louvre” badges on the bonnet, the tailgate and on the front doors. The DS WINGS and window surrounds are highlighted with GLOSS BLACK trim, as are the roof bars and rear light trim.

Personalised to the smallest details, DS 7 CROSSBACK LOUVRE adds a touch of elegance with the laser Pyramid etching on the black door mirror housings. As a final point of exterior sophistication, DS 7 CROSSBACK LOUVRE maintains its exclusive appearance with 20-inch ALEXANDRIA wheels.

Inside, the Ieoh Ming Pei Pyramid pattern is displayed subtly by a 3D image on the air vents, the dashboard and by embossing on the Nappa Leather lid of the central storage compartment.

The DS Automobiles art of travel becomes the art in travel with characteristic comfort in a setting featuring delicacy and elegance. The demonstration of French expertise combines with new techniques such as 3D imaging or laser engraving and the mastery of high-quality materials like the Basalt Black Nappa leather watchstrap upholstery. It’s the culmination of a long and close collaboration with the Louvre which has given rise to this union between culture and the art of travel.

The “One day at the Louvre” app and its podcasts in five languages

DS 7 CROSSBACK LOUVRE shows 182 works selected by teams from the Louvre museum and DS Automobiles to represent every collection and department. They are displayed on the large high definition 12-inch central screen each with a podcast that’s about four minutes long and reveals all their secrets (available in French, English, German, Spanish and Italian).

High technology: two plug-in hybrid power units up to 300 horsepower and special equipment

To ensure the art of travel, DS 7 CROSSBACK LOUVRE is being offered with two plug-in hybrid power units, of 300 horsepower (4-wheel drive transmission) and 225 horsepower (2-wheel drive) with CO2 emissions between 30 and 36g/km and fuel consumption between 1.3 and 1.6 litre/100km on the combined cycle. In 100% electric zero emissions mode, range can be 58 kilometres according to the WLTP standard. The 300-horsepower version can reach 100km/h in 5.9 seconds and covers 1000 metres start-stop in 25.9 seconds.

A PureTech 180 Automatic petrol engine is also being offered.

Based on the RIVOLI specification with the DS OPÉRA ART BASALT BLACK interior, symbolic of French automotive expertise, DS 7 CROSSBACK LOUVRE combines numerous examples of high tech equipment with refinement and – as standard ‑ DS CONNECTED PILOT, a level 2 autonomous driving system, DS ACTIVE SCAN SUSPENSION, camera-controlled suspension, DS ACTIVE LED VISION, for responsive lighting, as well as numerous driver aids, including Extended Traffic Sign Recognition, Active Blind Spot Detection, Driver Attention Alert using a camera and Lane Departure Warning plus heated, massaging and cooled front seats and a heated windscreen.


In France and depending on power unit, prices are between 55,500 and 68,700 euros.

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