The first 100% DS Automobiles design, revealed in 2017, DS 7 CROSSBACK projected a new spirit of the avant-garde. Acclaimed for its unparalleled interiors, its remarkable refinement and its cutting-edge technology, DS 7 CROSSBACK opened the way for new developments, now embodied by New DS 7.
“At the same time as respecting the personality and elegance of the existing shape, we’ve injected an additional touch of dynamism with sharp features. New DS 7’s character is given a boost, particularly at the front and rear, while its design is directly inspired by our recent concept cars. New confections also reinforce the character of the interior in search of ever more refinement. New DS 7 is the result of co-operation between my team, our experts, in particular lighting who brought an avant-garde technology, the engineers of DS PERFORMANCE, without forgetting our manufacturing team invested for the success of New DS 7.”
Thierry Metroz, Design Director
A design enhanced by sharp lines and lit up by DS PIXEL LED VISION 3.0 and DS LIGHT VEIL
New DS 7’s character comes from significant changes to the front and back. Still elegant, New DS 7 brings more dynamism with sharper, more structural lines and a very coherent design.
The completely new front stands out with sharper lines developing the balance of each feature. Specific work was carried out thanks to the close links between the DS DESIGN STUDIO PARIS team and our production team at the Mulhouse (France) factory achieving exceptional results in terms of quality and solidity.
The light signature is developing with an even more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and the DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion.
The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model.
The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. They emphasise the unique expression of New DS 7. The boot lid and badge have been reworked with sharper lines, while the “DS AUTOMOBILES” name that replaces “CROSSBACK” will now sign off New DS 7’s visually stretched rear.
The wheels play a part in the character of New DS 7’s profile. Fitted with inserts, the new 19-inch EDINBURGH and SILVERSTONE rims improve aerodynamic efficiency while the treatment of their design magnifies their perceived diameter. New 21-inch BROOKLYN wheels, with a sculpted techncial design are only available on New DS 7 E-TENSE 4×4 360.
The window surrounds and roof bars are offered with a Gloss Black variant to emphasise the dynamism of the silhouette.
DS PIXEL LED VISION 3.0
DS PIXEL LED VISION 3.0 introduces a new technology that adds an extra dimension to the model. New DS 7’s PIXEL modules stand out by optimising the management of light output, while maintaining 3 identifying modules that feature on the entire range. The PIXEL function gives the benefit of optimum lighting. The light flow is more powerful, more regular with a range that’s increased up to 380 metres (main beam). At less than 50km/h, the width of the beam is now 65 metres. On the inner edge: two dipped headlight/sidelight modules illuminate together. The outer edge the PIXEL main beam module features 84 LEDs in three rows. Lighting in corners is controlled by the intensity of the PIXEL module’s exterior LEDs depending on the angle of the steering.
DS LIGHT VEIL
The daytime running lights were inspired by work carried out on DS X E-TENSE and DS AERO SPORT LOUNGE. The light seems to travel through the bodywork colour. DS LIGHT VEIL is made up of a daytime running light and four vertical luminous features made up of 33 LEDs. This innovation comes from the manufacturing process: the laser etched polycarbonate surface is painted on the inside to give it a look that alternates between light and parts that are body coloured. It creates an effect of depth and brightness like a piece of jewellery. DS LIGHT VEIL lights up and goes out when the car is locked and unlocked.
The best French expertise for lovers of beautiful materials
Just like the largest Paris fashion houses, DS Automobiles bestows special care on the choice of materials and how they’re treated. Through upholstery in New DS 7’s interiors, an environment was created to make each journey different.
The of refinement, New DS 7 OPERA is offered with two Nappa leather colours: Basalt Black and Pearl Grey. Over wider expanses, the highest quality part of the hide adds a natural and refined touch to the interior.
New upholstery with a draped effect on the Nappa leather trim is now on the dashboard and door panels. Without seams or joins it maintains the feel and appearance of natural leather. The hide is further elevated by embossing with lines reminiscent of the DS LIGHT VEIL signature.
The attention to detail of this interior is also shown by the pearl stitching offered in the new White and Zephyr colours, a steering wheel in full grain leather with a leather covered airbag, “Clous de Paris” embossed inserts iconic to DS Automobiles without forgetting the watchstrap upholstery offered for the first time in Pearl Grey.
Refinement also features in the RIVOLI interior which introduces a Basalt Black colour and has a stitched padded trim that we’ve combined with Claudia Leather upholstery, which has a more pronounced leather grain.
The PERFORMANCE LINE interior features a deeper black colour with the microfibre textile Alcantara® throughout and Gold and Carmine touches that emphasise the dynamic appearance.
The BASTILLE interior has been refreshed with a new DS Canvas finish and a Basalt Black grain inspired by fish skin.
All these interiors are enhanced with ambient lighting that can be personalised, and a new pattern based on “Clous de Paris” embossed inserts.
The DS Automobiles nappa leather seat
Inspired by the metal bracelet of a luxury watch, made of a multitude of parts fitted together, the DS Automobiles team created a seat base and back from a single piece of leather and without a bead of stitching, to create incredible comfort. The seat is made of high-density foam with more material than for a traditional seat. Comfort is better and maintained as the years go by with denser material. Laid flat, the piece of leather measures 450 millimetres sideways. After shaping, it’s reduced to 60 millimetres. The very high-quality Nappa leather comes straight from cows raised for their meat, living in fields without barbed wire. On the 4 millimetres of thickness, only the highest quality part, the grain of the leather is used. This new thickness is then mass dyed with a special colour: Basalt Black or Pearl Grey. Massage, heated and cooled functions complete the seat’s comfort.
“New DS 7 embodies our vision of the art of travel French style. Beyond the basics of the segment, we are introducing some truly differentiating attributes, specifically to our interiors and the choice of our materials, and our purely automotive expertise with a chassis that’s as safe as it is light and power units that are highly powerful and efficient. This combination brings to life the comfort and dynamism demanded by DS Automobiles.”
Agnès Tesson Faget, Product Director
High performance petrol/electric hybrid and multi-energy power units
The multi-energy brand with the lowest CO2 emissions in Europe for the last two years and multiple Formula E champion, DS Automobiles has chosen to offer New DS 7 with several kinds of power unit, including a wide range of three plug-in hybrids with 225, 300 and 360 horsepower.
New DS 7 E-TENSE 225 has a PureTech 180 petrol engine and a 110-horsepower electric motor fitted to the eight-speed automatic gearbox with a two-wheel drive transmission.
New DS 7 E-TENSE 4×4 300 and New DS 7 E-TENSE 4×4 360 introduce a four-wheel drive transmission with a PureTech 200 motor as well as 110 and 112 horsepower electric motors on each of the axles. The 360 model is specially tuned by DS PERFORMANCE.
A new 14.2 kWh battery gives up to 65 kilometres with zero emissions on the WLTP mixed cycle and up to 81 kilometres on the urban cycle. Charging time is about two hours on a 7.4kW charger.
A 130 BlueHDi power unit is still available in the range. Outside Europe, PureTech petrol engines with 130, 215 and 225 horsepower will also be offered.
New DS 7 remains one of the most efficient cars in its class, specifically because of its well-controlled weight.
New DS 7 E-TENSE 4×4 360
The spirit of Grand Touring by DS Automobiles is embodied in New DS 7 E-TENSE 4×4 360. To go with the rush of power (200 horsepower petrol engine, front electric motor with 110 horsepower and rear electric motor with 112 horsepower), New DS 7 E-TENSE 4×4 360 enjoys special tuning by DS PERFORMANCE, specifically by optimising energy management. It has a DS ENERGY COACH application that supports the driver by supervising braking phases to improve energy recovery. The chassis is lowered by 15mm, the track is wider (+24mm at the front, +10mm at the rear) and the front brakes go to 380 millimetres in diameter with calipers by DS PERFORMANCE. New 21-inch BROOKLYN wheels are added to a new Lacquered Grey colour whose pearlescent colour highlights the special curves and charisma of this model. The 0-100km/h acceleration is rated at 5.6 seconds and the 1,000 metres start-stop is accomplished in 25.4 seconds.
Technology at the heart of the whole New DS 7 offering
The infotainment system is one of the biggest changes for New DS 7 with the inclusion of DS IRIS SYSTEM. This new solution introduces a totally reworked interface, that’s completely configurable, reactive and seamless and supported by natural voice recognition. The redesigned 12” high-resolution touch screen features a menu made up of widgets for accessing all its functions with a single movement: for controlling the connected navigation, the ventilation, the digital audio sources and journey information. This big screen that’s very comfortable to use also enables views front and rear to be displayed, provided by new high-resolution digital cameras, and access to the Mirror Screen function over wi-fi.
A new large 12-inch digital instrument panel with displays that can be changed and personalised features refreshed graphics with all the vital information such as energy flow on plug-in hybrid versions.
Unique technology for the segment
New DS 7 also introduces technology for more comfort and relaxation such as DS ACTIVE SCAN SUSPENSION and DS NIGHT VISION.
DS ACTIVE SCAN SUSPENSION is a camera-controlled damping system that’s completely unique in its class. It adjusts each wheel independently according to imperfections in the carriageway.
With DS NIGHT VISION, an infrared camera sweeps the carriageway and its edges to detect cyclists, pedestrians and animals at distances up to 100 metres. The driver receives the information in the new high resolution digital instrument display, reinforced by a special warning in the event of danger.
Safety is improved with DS DRIVER ATTENTION MONITORING and DS DRIVE ASSIST level 2 semi-autonomous driving.
DS DRIVER ATTENTION MONITORING analyses the driver’s level of attention with two cameras. The first checks the behaviour of the car in its surroundings and the second, positioned facing the driver, diagnoses where they’re looking, their face and eyelid movement which translates to the level of sleepiness and attention… This is unprecedented in the segment.
New DS 7 is equipped with DS DRIVE ASSIST, adaptive cruise control that can initiate stopping and restarting without the driver intervening and an aid that enables the driver to keep the car either where it is or where they position it in the lane.
Designed in France and on sale soon
A global car, New DS 7 is built in Mulhouse (France) for all markets outside China and in Shenzen for the Chinese market. Reservations will open from 11 July in France and the first models will be in DS STORES from September 2022.
Orders and deliveries can be made without going anywhere, through an online sales system and the availability of New DS 7 by the DS DELIVERY VALET service, at the address chosen by the customer.
New DS 7 E-TENSE 4×4 360 LA PREMIÈRE
For the New DS 7’s launch a limited edition New DS 7 E-TENSE 4×4 360 LA PREMIÈRE is being offered. Based on New DS 7 E-TENSE 4×4 360 OPÉRA, it introduces a new Gloss Black front bumper blade, black monograms and special badges accompanying the gloss black finish on the DS WINGS, the grille, the window strips and the roof bars. Basalt Black and Pearl Grey interiors are available. Two charging cables (mode 2 and mode 3) are standard. Six bodywork colours are being offered: Lacquered Grey, Sapphire Blue, Pearl White, Perla Nera Black, Platinum Grey and Crystal Pearl. For orders made on the reservation site, a Freedrive contract (extended warranty, servicing, official roadworthiness checks, assistance etc…) and the Wallbox home charging point will be offered.
