Genesis has fully unveiled its new flagship model, the G90, which will be available in a choice of a sedan or a long wheelbase version. The G90 brings the first full model change in three years following its facelift in 2018, representing the most elegant interpretation of the brand’s luxury design identity. The model introduces … Read more
Emirates Motor Company (EMC), the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, is reshaping the brand’s identity in the market with the launch of an immersive digital experience for its customers at its fully digitised, state-of-the-art showroom on Airport Road in the capital. The cutting-edge experience delivered at this redeveloped facility … Read more
The WHIRLPOOL group is pleased to announce the launch of the Whirlpool Experience Tour in partnership with PEUGEOT. This one-of-a-kind spectacular promotional concept will be showcasing the new W6 and W7 combi steamers to the B2B sales force. WHIRLPOOL and PEUGEOT have chosen to work together to create a new and exclusive experience, based on … Read more
Mercedes-Benz is the first automotive company in the world to meet the demanding legal requirements of UN-R157 for a Level 3 system[1]. The German Federal Motor Transport Authority (KBA) has granted system approval for this on the basis of the technical approval regulation UN-R157, thus paving the way for offering such a system internationally[2], provided that … Read more
Volvo Cars has been recognised for its sustainability strategy by global environmental non-profit CDP, securing an A-score for its actions aimed at cutting emissions, mitigating climate risks and becoming a climate-neutral company. This places Volvo Cars in the highest tier of CDP’s climate change list, together with only a smaller number of companies. More than … Read more
The first Morgan Plus 8 GTR, the most powerful car in the company’s history, has completed build at the company’s factory in Malvern Link, Worcestershire. Finished in striking Yas Marina Blue, the first example is evocative of the original design sketches — which pay homage to prominent nineties Plus 8 race car ‘Big Blue’ — … Read more
112 years on from the birth of Bugatti in Molsheim, France, three defining elements remain central to the brand’s customer offering: heritage, innovation and the finest craftsmanship. With the world’s greatest minds in engineering and design, new paradigms in performance are paired with never-before-seen levels of personalization, and today – in response to ever-increasing customer … Read more
Jeep Middle East has ‘partnered with sports and destination brand XDubai, famous for numerous world firsts and the XLine in Dubai Marina, to launch a breath-taking journey across some of the UAE’s most spectacular desert landscapes and rugged terrain, in the #GladiatorRoute adventure. On the way, they will encounter the extreme conditions of the legendary … Read more
Rimac Automobili’s first production model and the world’s first electric hypercar – the Concept_One – is a part of a new hypercar exhibit at the world-famous Petersen Automotive Museum in California. Joined by game-changing icons like the Bugatti Veyron and Koenigsegg Agera RS, it’s an exploration of the recent phenomenon of cars with such other-worldly … Read more
If the lure of the desert is too much to resist, taking your friends or family on an off road adventure can be a great bonding experience, and be just what you need to restore mind, body, and soul. However, taking the path less travelled can be fraught with hazards and problems, so it’s best … Read more