The ever-popular, multi-award-winning Yaris* nameplate has reached 10 million cumulative worldwide sales, performance which earns it a place alongside Toyota’s illustrious eight-figure achievers – Corolla, Camry, RAV4, Hilux and Land Cruiser. Yaris has consistently been a pioneer, introducing new technologies and concepts to the compact car market for almost a quarter of a century. Its … Read more
This Toyota Celica history is a fascinating look at how Toyota’s remarkable go-anywhere, do-anything sports car broke new ground, transformed to meet contemporary needs and established itself as a true global sales success and motorsport icon. The Celica was Japan’s pony car The 1970s brought with them a new-found sense of freedom, and people were … Read more
The 2024 Toyota Grand Highlander made its world premiere hours before the opening day of the Chicago Auto Show to showcase the latest and greatest addition to the successful SUV lineup for Toyota. “There is definitely a need in the market for a midsize-SUV that prioritizes interior comfort in all three rows and Grand Highlander … Read more
A programme of constant evolution and improvement has kept the segment-defining Toyota RAV4 at the top of its game for almost 30 years. True to its track record of regularly introducing fresh ideas to maintain customer appeal, Toyota has successfully applied its world-leading electrification know-how to deliver hybrid electric and plug-in hybrid electric powertrains, bringing … Read more
To chart the history of the Toyota Supra, an iconic model that wears what is arguably Toyota’s most famous sports car nameplate, you have to look back 40 years to the latter part of the 20th century. oyota originally revealed the Supra name in April 1978, selected as a new suffix designation for a longer, wider … Read more
Toyota’s environmentally friendly mobility solutions are in the spotlight this week during the World Future Energy Summit in Abu Dhabi, where the hydrogen-powered Toyota Mirai Fuel Cell Electric Vehicle (FCEV) and a Fuel Cell Forklift developed by Toyota Industries Corporation will be on display throughout the three-day event. Both products utilize innovative hydrogen FCEV technology … Read more
Toyota Motor Corporation (Toyota) announces today that it has commenced sales of all-new Prius Series Parallel Hybrid (HEV) models. It will also launch Plug-in Hybrid (PHEV) models around March this year. Launched in 1997 as the world’s first mass-produced hybrid car, the Prius has driven uptake of HEVs as a new-generation eco-car with outstanding fuel … Read more
TOYOTA GAZOO Racing (TGR) and Lexus are planning to exhibit at the three-day Tokyo Auto Salon 2023 to be held at Makuhari Messe (in Chiba, Japan) from January 13 to 15, 2023. Also, Lexus and Toyota are planning to exhibit at the concurrent Tokyo Outdoor Show at the same venue. Both efforts―under the shared theme: … Read more
The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise. Designed to capture drivers’ hearts at first glance, this … Read more
When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from … Read more