Luca Napolitano Celebrates 115 Years Of Lancia History

ancia history is now airing, with Luca Napolitano, Lancia Chief Executive Officer, talking with Roberto Giolito, Head of Heritage Alfa Romeo, Fiat, Lancia and Abarth brands, about the evolution of the Lancia logo, intermingling its history with the names of the brand’s models. “Lancia is a brand with an identity that was created in the … Read more

Lancia Renaissance – Elegance On The Move

Today, the Lancia brand embarks on a journey through time to set out its 115-year history, to be celebrated on November 27th, with episodes of a docufilm entitled “Elegance on the move”. In each appointment, Luca Napolitano, Lancia Chief Executive Officer, will be accompanied by a guest, who will jointly tell the story of a … Read more

Jean-Pierre Ploué, Stellantis Chief Design Officer Will Lead Lancia Renaissance

Jean-Pierre Ploué, Stellantis Chief Design Officer, will personally supervise LANCIA Design from Torino Centro Stile and declares: ‘’LANCIA renaissance is a truly exciting challenge. LANCIA is an iconic brand, which will be restored to its central historical position in Europe, leveraging on its huge potential.’’ Jean-Pierre Ploué will count on a lean and focused team, … Read more

Lancia D50 (1954)

The Lancia D50 (1954) From The Heritage Collection

As part of its mission to recover and enhance the historical heritage of the Abarth, Alfa Romeo, Fiat and Lancia automotive brands, the Heritage department has always worked closely with international, national and local bodies and associations. These collaborations have included the decision to “repitch” one of the most precious gems in the Heritage collection, … Read more

Lancia Kimera EVO37 – The Queen Is Back

Kimera EVO37, embracing the Restomod philosophy, brings it to the next level by virtue of combining the style and charm which belong to one of the most legendary racing “Beast” from Eighties and, at the same time, the qualities of a modern car when it comes to performance, comfort and everyday usability. Kimera EVO37 originated … Read more

Fiat, Lancia, Abarth And Alfa Romeo: The Line Of Spare Parts For Classic Cars, Now Even Wider-Ranging

Among the many fascinating projects at Heritage – the Stellantis department dedicated to the protection and promotion of Alfa Romeo, Fiat, Lancia and Abarth’s historical heritage – a special mention should clearly go to “Heritage Parts”, the line of spare parts for classic cars, faithfully reproduced courtesy of the collaboration with Mopar®, the brand dedicated to … Read more