The French luxury brand Bugatti has stood for extraordinary automobiles, technological excellence, outstanding design, and unparalleled quality for more than 110 years. And now it stands for award-winning digital communications, too. Bugatti has won the renowned 2021 Red Dot Design Award in the category Brands & Communication Design for its redesigned newsroom. “We are delighted … Read more
In true Bugatti fashion, the historic French luxury marque made headlines this past weekend at The Quail in Monterey, California, with the North American debut of not one, but two new hyper sports cars – the Chiron Super Sport1 and the track-focused Bolide2. To officially kick off this time-honored event, Bugatti announced the experimental Bolide … Read more
The ultimate driving machine, the quintessence of power, lightness, and acceleration. When Bugatti presented its Bolide technological concept in fall 2020, it was initially a drivable experimental vehicle – a one-off. But now, the French luxury marque has announced at The Quail, A Motorsports Gathering in California that the Bolide will be produced as a few-off … Read more
On Sunday 15th August, the Pebble Beach Concours d’Elegance will mark its 70th anniversary. Bugatti will celebrate its involvement from the very beginning with what is seen by many as the world’s premier celebration of the automobile. The event was first held in 1950 when the cars were driven on a parade lap of the … Read more
By invitation only, Bugatti is inviting guests to dynamically experience and test-drive the Chiron Pur Sport1 and Chiron Sport2 from mid-July to mid-August. “We are delighted to be able to welcome our customers here to the French Riviera – exactly where they enjoy spending their time in the summer,” says a thrilled Guy Caquelin, Regional … Read more
Every model is a unique. Featuring a tailored configuration, each is assembled by hand. Bugatti hyper sports cars are the ultimate in luxury, design, and technology. Bugatti’s potential and existing customers are currently exclusively managed by 34 dealerships and their brand managers, located in sales regions around the world. It’s a full-time job, and one … Read more
Bright EB 110 LM Blue contrasted with Dark Blue carbon, together with matte gold metallic wheel rims – the choice of colors used for the Bugatti Divo is as unique as the vehicle itself. The last of only 40 units is now leaving the Atelier in Molsheim, meaning another milestone has been reached in the more … Read more
Bugatti is a company steeped in more than 110 years of tradition and history. Bugatti takes the responsibility of preserving historic and contemporary classic models for the enjoyment of future generations. At the 2020 Paris Rétromobile Show, Bugatti launched its ‘La Maison Pur Sang’ program designed to restore model authenticity. Bugatti models have always been … Read more
Bugatti is excited to be back at the globally renowned Goodwood Festival of Speed. Taking place on the resplendent grounds of Goodwood House near Chichester (West Sussex), the Chiron Pur Sport1 will be driven up the illustrious hill climb, with the all-new Chiron Super Sport2 on static display at the event, as one of its … Read more
Today, Porsche and Rimac Automobili have finalized the plans to establish a new joint venture including Bugatti, named Bugatti Rimac. The two companies‘ CEOs Oliver Blume and Mate Rimac signed the relevant contracts, establishing the share split in Bugatti Rimac with 55 percent being held by Rimac Automobili and 45 percent by Porsche. The formation … Read more