Tech Drives The Beast: The F150 Tremor Packs The Tools Required To Unlock Performance

With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track. “In 2022, off-roading enthusiasts demand more than just … Read more

Lamborghini Huracán Sterrato Concept: The Natural Born Rebel

 Heading towards the first Lamborghini super sports ‘all terrain’ unveiling at Art Basel in Miami Beach, Automobili Lamborghini celebrates the Huracán Sterrato concept car, presented in 2019 and used as the style and technical base for the vehicle that arrives on the market in 2023. Conceived, designed and engineered to explore any terrain, the Sterrato is … Read more

F1 – Verstappen Takes Dominant 15th Win Of The Season As Leclerc Seals P2 In Championship Ahead Of Pérez

Red Bull Racing’s Max Verstappen romped to a dominant 15th victory of the season at the 2022 FIA Formula 1 Abu Dhabi Grand Prix, as Ferrari’s Charles Leclerc held off Sergio Pérez to seal second place in the Drivers’ Championship. After leading away from pole position, Verstappen was headed for just a single lap during the … Read more

Hyundai Motor Group Accelerates Software-Defined Vehicle Advancement With Second Developer Conference

Hyundai Motor Group (the Group) continued to accelerate its software-defined vehicle (SDV) development at its second HMG Developer Conference, Nov. 16-17. At the online/offline event, 70 R&D experts from Hyundai Motor Company, Kia Corporation, Hyundai AutoEver, 42dot and various startups shared insights about the Group’s SDV system and deployment strategy with software developers and graduate … Read more

Mercedes-Benz Collaborates With Avatar: The Way Of Water From 20th Century Studios

Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. Today marks the start of a global co-promotion campaign for the much-anticipated movie Avatar: The Way of … Read more