Hyundai Motor Company officially launched STARIA, the brand’s new multi-purpose vehicle (MPV) line-up in the Middle East and Africa markets via a digital premiere. The STARIA name combines ‘star’ and ‘ria’, in reference to the vehicle’s future-oriented product values and streamlined design characteristics defined by one curve gesture silhouettes as well as clean and pure … Read more
The new BMW 4-Series Coupé was developed with the aim of redefining the essence of driving pleasure in the premium midsize segment. The two-door model is based on the technical underpinnings of the latest BMW 3-Series Sedan. But the design and blueprint for this latest generation adds another layer to the autonomous identity encapsulated in … Read more
Adding even more personalization features and thrills for Mustang customers direct from the factory, Ford introduces an all-new appearance package and a performance-minded update for the 2022 model year. Mustang, the world’s best-selling sports car*, will debut a first-ever Stealth Appearance Package available for the EcoBoost® Premium model, while Mustang GT California Special will offer for … Read more
Parisian lamp posts, metro station entrances, Opéra Garnier and the Arc de Triomphe; DS 4 translates Paris on its way around illuminated structures, depicting at once sophistication and technology. Symbolic of engineering excellence and French savoir-faire, the new compact hatchback from DS Automobiles is revealed and shows off its strengths through a dreamlike journey that … Read more
The PEUGEOT 2008 SUV is the 2021 South African Car of the Year, beating out 23 finalists in the prestigious competition. The announcement was made by the South African Guild of Mobility Journalists (SAGMJ) this morning. PEUGEOT 2008 is also rewarded in the Compact Family category and won the Juror’s Excellence Award. These prestigious awards … Read more
Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Peter Kössler, Audi Board Member for Production and Logistics, and Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony GmbH, emphasized how intensely the … Read more
Following the global launch, Porsche Middle East and Africa FZE announces the official start of sale for the latest generation Macan in the Gulf region. The brand’s compact SUV now features enhanced performance, a sportier design and a new operating concept. The three versions available at launch come with significantly more power than their predecessors, … Read more
Ford is pioneering new brain research that could ultimately lead to a faster and more accurate way to detect when the driver is starting to switch off behind wheel. Alerting drivers who are tired or distracted far earlier could help keep drivers, passengers and other road users safe, with driver fatigue cited as a contributing … Read more
Continental, the premium tyre manufacturer and technology company, celebrates its 150th anniversary on 8th October 2021. Founded in Hanover, Germany, in 1871, Continental is responsible for many ‘firsts’ in its long history, including producing the first range of tyres specifically manufactured for the Middle East region. With so many historic achievements to its name, it … Read more
Hyundai Motor Company today launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations. The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany … Read more