If you’re heading to the Goodwood Festival of Speed in July 2025, you’re in for something special. Urban Automotive Goodwood 2025 is more than a display, it’s a bold showcase of luxury, performance, and design like we’ve never seen before. With seven fully reimagined vehicles, including three global debuts, Urban is bringing an unmatched presence to the event.
Urban Automotive Redefines Luxury at Goodwood
Urban Automotive has pulled out all the stops this year. For the first time, the British bespoke modifier will display its largest lineup of redefined vehicles at Goodwood. Partnering with Vossen Wheels and Yokohama, each model brings hand-built style and power to the spotlight. It’s not just tuning, it’s transformation with a purpose.
Rolls-Royce Cullinan Series II: Ultimate Urban Elegance
At the heart of Urban’s display is the redefined Rolls-Royce Cullinan Series II. This flagship SUV turns heads with sculpted carbon fiber styling and exclusive Vossen 24-inch forged wheels. Urban’s detailing adds modern aggression without losing the Cullinan’s regal presence. As the first Rolls-Royce in Urban’s portfolio, this Cullinan showcases what happens when tradition meets bold innovation.
Performance, Power and Precision Craftsmanship
Underneath all the style, Urban vehicles carry serious performance chops. The Range Rover Sport XRS, part of Urban’s Extreme Road Series, features an aggressive exhaust setup, wide-track stance, and a fully customized red-and-black leather interior with Recaro seats. Though exact figures remain under wraps, this model reflects Urban’s focus on power with precision. Similarly, the Defender V8 Widetrack boasts high-output performance and distinctive retro cues with Recaro seating and custom brown finishes.
Range Rover Sport XRS: The Extreme Road Beast
Urban’s Extreme Road Series turns the already powerful Range Rover Sport into something even bolder. Wide wheel arches, a custom diffuser, and carbon fiber touches give the XRS serious road presence. A red-and-black theme throughout the interior reflects Urban’s commitment to blending performance with design edge.
Urban’s Heritage Series Defender Soft-Top Makes Its Mark
One of the standout premieres is the Widetrack Heritage Series Soft-Top Defender. Based on the Land Rover Defender 90, it’s been enhanced by Urban in collaboration with Heritage Customs. The result is a luxury convertible that blends classic British off-road roots with Urban’s modern flair. Expect limited availability and a design that’s ready for anything.
The Widetrack Legacy Continues
Alongside the debut models, Urban is showcasing its updated Widetrack styling for several icons. The Mercedes-Benz G-Wagon W465 shows off Urban’s signature flared arches and aggressive lines, while the Range Rover L460 Widetrack features carbon fiber upgrades, a widebody arch package, and engraved Urban touches throughout. These updates maintain the original character but add a modern, commanding presence.
Custom Details Define Every Model
From a Teak Brown painted Defender V8 with brown waffle leather to engraved exhaust tips and carbon fiber bumpers, Urban’s attention to detail is obsessive. Each model is a rolling display of what happens when handcrafted engineering meets bold design vision.
Summary
Urban Automotive’s Goodwood 2025 showcase isn’t just big, it’s a statement. With the Cullinan Series II, Extreme Road Series Range Rover Sport, and Defender Soft-Top leading the charge, Urban continues to push boundaries in bespoke automotive design. Every vehicle reflects their “OEM+” philosophy, enhancing the original, never overpowering it. Whether it’s carbon fiber sculpting or V8 power, Urban’s lineup proves once again that true luxury lies in the details.
Disclaimer: Vehicle specifications and availability are subject to change without prior notice due to ongoing development by Urban Automotive.
Source: Urban Automotive
