The CUPRA Born is the unconventional challenger, delivering electrifying performance using the most advanced electric powertrain technology, seamlessly augmenting the spirit of the CUPRA brand with an electrified future. The CUPRA Born forms the next stage of the brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is key. CUPRA … Read more
The countdown has begun. But with just a few days to go until the global unveiling of the CUPRA Born, the CUPRA team’s head of design, Jorge Diez, explains its main features and provides some details that have never been revealed before. Its creation has been a great challenge and, as he assures us, a … Read more
The SEAT Leon family is growing, adding even more personality and character to the line-up. The range of engines and energies – petrol (TSI), diesel (TDI), mild-hybrid (eTSI), plug-in hybrid (e-HYBRID) and compressed natural gas (TGI) – available is already wide, and now the Leon adds a new engine, the 2.0 TSI 190PS DSG powertrain, … Read more
The new SEAT Arona is ready to continue its success story for the brand, three years after its introduction in 2017. Since then, the urban SUV has sold more than 350,000 vehicles globally and established itself as a key pillar of the brand’s range. With a revamped, rugged visual and a digital transformation within the … Read more
SEAT updated its Ibiza, adding a refreshed exterior look, a revolution to the interior, as well as new levels of connectivity and driver assistant systems. The SEAT Ibiza has been a key pillar of the brand’s success since it was first introduced back in 1984, and after 37 years, five generations and nearly 6 million … Read more
The CUPRA Formentor is continuing its astonishing success by taking home the Red Dot Award for Product Design 2021. The Crossover SUV has already exceeded all expectations by finishing on the podium in this year’s Car of The Year award – an amazing achievement given the brand is only three years old. Taking home the … Read more
Winter time just a few kilometres from the Arctic Circle. A completely white land, where about 200 words are used to describe snow by the local culture, with temperatures reaching 30 below zero and a circuit on a 6 km2 frozen lake. The CUPRA engineers have spent two years testing the car on this harsh … Read more
SEAT is driving forward with its plans to electrify its vehicles and add even greater levels of efficiency. The process has already started, and now the brand is adding a second plug-in hybrid model to the range with the introduction of its first electrified SUV, the SEAT Tarraco e-HYBRID. The SEAT Tarraco is already an … Read more
The SEAT Tarraco FR expands the large SUV’s range to include a vehicle that builds on all the benefits of the original but with a new, sportier, more dynamic dimension to its personality. A range of exterior enhancements, including the trim-specific grille with FR logo, announce the vehicle’s change of character, while wider, black wheel … Read more
CUPRA always claimed that big dreams begin with a few believers, and its biggest dream has now been made a reality. During the company’s Annual Press Conference 2021, CUPRA President Wayne Griffiths announced the CUPRA Tavascan will join the brand’s range in 2024. “Our dream will come true: the CUPRA Tavascan will be a reality. … Read more