Mini John Cooper Works GP Through Berlin

The atmosphere crackles – something is in the air of Berlin. On the Glienicke Bridge, passers-by are amazed. Agent exchange? No, there was something like that before, actually, only three times between 1962 and 1986. Now it is the MINI John Cooper Works GP (fuel consumption combined: 7.3 l/100 km; CO2 emissions combined: 167 g/km … Read more

The MINI Future Strategy: Sustainability, Diversity, Innovation, Profitability And Optimism

Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.  INTRODUCTION. Blue-skies thinking, seeing challenges as opportunities, … Read more

MINI Cooper S Countryman ALL4 through Iceland’s Wild West

Anyone who wanted to know where elves, fairies, gnomes or trolls lived could once ask Erla Stefansdottir. She was Iceland’s elf commissioner and often advised the building authority so that new roads would not cross magical places. In this respect, when travelling by car from the capital Reykjavik along the few paved and unpaved roads … Read more

MINI at IAA Mobility 2021 in Munich

Urban mobility, sustainability, cosmopolitanism and individuality are at the focus of dialogue with visionaries and the community at numerous locations in the Munich city area. MINI Brand Hub in the MINI Pavilion on Lenbachplatz will be the “place to be” at IAA 2021. Urban mobility and sustainability are the central themes of the International Motor … Read more

Mini App – New Functions Provide Additional Content

The MINI App launched in July 2020 acts as a universal interface providing effortless communication between smartphones and vehicles in more than 46 countries on five continents. Over 4 Mio. people (My BMW and MINI App together) are now using the new generation of the app, with its modern design and intuitive user interface. The … Read more

MINI Multitone Roof – Three Colours, Three Roofs And Endless Individualisation

MINI has a long tradition of colour diversity. A contrasting paint finish for the roof once helped the classic Mini to achieve a particularly expressive appearance and has continued to set attractive visual accents in various colour tones since the launch of the modern MINI 20 years ago. With the exclusive Multitone Roof, the individualisation … Read more

Mini Vision Urbanaut

With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to engage more extensively with the spatial … Read more