If Alec Issigonis could design the classic Mini again today, the iconic small car would have an electric motor. After all, the original launched in 1959 was created during an oil crisis and based on the idea of saving fuel and transporting four occupants and their luggage in the smallest possible footprint. To this day, … Read more
For automotive fans with manual skills, the premises in the London suburb of Surbiton must have been a paradise. Scrap metal everywhere, car parts, tyres and a dedicated father screwing on cars and bikes in a garage. And in the middle of it, a certain John Cooper, who created the basis for an extraordinary career … Read more
The atmosphere crackles – something is in the air of Berlin. On the Glienicke Bridge, passers-by are amazed. Agent exchange? No, there was something like that before, actually, only three times between 1962 and 1986. Now it is the MINI John Cooper Works GP (fuel consumption combined: 7.3 l/100 km; CO2 emissions combined: 167 g/km … Read more
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset. INTRODUCTION. Blue-skies thinking, seeing challenges as opportunities, … Read more
Anyone who wanted to know where elves, fairies, gnomes or trolls lived could once ask Erla Stefansdottir. She was Iceland’s elf commissioner and often advised the building authority so that new roads would not cross magical places. In this respect, when travelling by car from the capital Reykjavik along the few paved and unpaved roads … Read more
The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past … Read more
Urban mobility, sustainability, cosmopolitanism and individuality are at the focus of dialogue with visionaries and the community at numerous locations in the Munich city area. MINI Brand Hub in the MINI Pavilion on Lenbachplatz will be the “place to be” at IAA 2021. Urban mobility and sustainability are the central themes of the International Motor … Read more
The name John Cooper, born 98 years ago today, stands not only for great successes in Formula 1, but also for the traditional sporting spirit of the MINI brand. 60 years ago, John Cooper laid the foundations for a legendary racing victory in the classic Mini. It was the beginning of the collaboration between MINI … Read more
The MINI App launched in July 2020 acts as a universal interface providing effortless communication between smartphones and vehicles in more than 46 countries on five continents. Over 4 Mio. people (My BMW and MINI App together) are now using the new generation of the app, with its modern design and intuitive user interface. The … Read more
MINI has a long tradition of colour diversity. A contrasting paint finish for the roof once helped the classic Mini to achieve a particularly expressive appearance and has continued to set attractive visual accents in various colour tones since the launch of the modern MINI 20 years ago. With the exclusive Multitone Roof, the individualisation … Read more