Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset. INTRODUCTION. Blue-skies thinking, seeing challenges as opportunities, … Read more
Anyone who wanted to know where elves, fairies, gnomes or trolls lived could once ask Erla Stefansdottir. She was Iceland’s elf commissioner and often advised the building authority so that new roads would not cross magical places. In this respect, when travelling by car from the capital Reykjavik along the few paved and unpaved roads … Read more
The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past … Read more
Urban mobility, sustainability, cosmopolitanism and individuality are at the focus of dialogue with visionaries and the community at numerous locations in the Munich city area. MINI Brand Hub in the MINI Pavilion on Lenbachplatz will be the “place to be” at IAA 2021. Urban mobility and sustainability are the central themes of the International Motor … Read more
The name John Cooper, born 98 years ago today, stands not only for great successes in Formula 1, but also for the traditional sporting spirit of the MINI brand. 60 years ago, John Cooper laid the foundations for a legendary racing victory in the classic Mini. It was the beginning of the collaboration between MINI … Read more
The MINI App launched in July 2020 acts as a universal interface providing effortless communication between smartphones and vehicles in more than 46 countries on five continents. Over 4 Mio. people (My BMW and MINI App together) are now using the new generation of the app, with its modern design and intuitive user interface. The … Read more
MINI has a long tradition of colour diversity. A contrasting paint finish for the roof once helped the classic Mini to achieve a particularly expressive appearance and has continued to set attractive visual accents in various colour tones since the launch of the modern MINI 20 years ago. With the exclusive Multitone Roof, the individualisation … Read more
With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to engage more extensively with the spatial … Read more
Mini John Cooper Works Clubman The British premium car manufacturer MINI presents what is by some measure the most powerful models ever approved for public road use in the brand’s sixty year history. The 225 kW/306 hp 4-cylinder turbo engine in the new MINI John Cooper Works Clubman and the new MINI John Cooper Works Countryman … Read more
It was the venue for spectacular Formula 1 races early on, and since 1970 the legendary Eifel circuit has been the venue for one of the world’s most popular endurance races. But also beyond the race weekends, the region around the “Green Hell” is a popular destination for motorsport fans and driving enthusiasts. It is … Read more