One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira. The completely revamped programme is the next exciting project delivered by Lotus Advanced Performance, the bespoke vehicle and experiential division launched earlier this year. LDA … Read more
Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week VIP guests were treated to passenger laps of the legendary 2.2-mile circuit with Gavan Kershaw, Director of Vehicle Attributes at Lotus and a former British … Read more
Lotus has officially opened its new sports car manufacturing facility at Hethel, naming it in honour of the company’s founder and inspiration. The Chapman Production Centre is a world-class centre of excellence that is already building the Emira, the last petrol-powered car from Lotus and best of breed. The ceremony was carried out by Matt … Read more
Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later this year Lotus will join them. The company is to open its first ever global store at 73 Piccadilly, on the corner of Berkeley Street and directly opposite one of the most famous … Read more
The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity. The UK, North America and mainland Europe now have sites fully installed with the new look, and more will follow in the coming months. The first Lotus showroom to integrate the new retail … Read more
The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years … Read more
The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history. Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first … Read more
One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an … Read more
Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. It is another significant development in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand. An enticing new image of a rear wing from Lotus … Read more
Lotus and battery cell expert Britishvolt have signed an MoU to collaborate on the research and development of advanced new EV technology. The partnership will focus on the co-development of an innovative new battery cell package to power the next generation of electric sports cars from Lotus. The package is set to feature in a … Read more