Lotus, the iconic British performance car brand, has announced plans to launch into the world of non-fungible tokens (NFTs). NFTs are assets which exist exclusively in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called ‘blockchain’. Lotus is to collaborate on … Read more
Radford is confirmed to attend the 2022 Goodwood Festival of Speed, with Jenson Button driving the Radford coachbuilt Lotus Type 62-2 for its public global dynamic debut on the world-famous hillclimb as a part of the Michelin Supercar Run. The Radford 62-2 is built in a partnership with Lotus and takes inspiration from the iconic … Read more
One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira. The completely revamped programme is the next exciting project delivered by Lotus Advanced Performance, the bespoke vehicle and experiential division launched earlier this year. LDA … Read more
Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week VIP guests were treated to passenger laps of the legendary 2.2-mile circuit with Gavan Kershaw, Director of Vehicle Attributes at Lotus and a former British … Read more
Lotus has officially opened its new sports car manufacturing facility at Hethel, naming it in honour of the company’s founder and inspiration. The Chapman Production Centre is a world-class centre of excellence that is already building the Emira, the last petrol-powered car from Lotus and best of breed. The ceremony was carried out by Matt … Read more
Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later this year Lotus will join them. The company is to open its first ever global store at 73 Piccadilly, on the corner of Berkeley Street and directly opposite one of the most famous … Read more
The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity. The UK, North America and mainland Europe now have sites fully installed with the new look, and more will follow in the coming months. The first Lotus showroom to integrate the new retail … Read more
The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years … Read more
The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history. Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first … Read more
One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an … Read more