112 years on from the birth of Bugatti in Molsheim, France, three defining elements remain central to the brand’s customer offering: heritage, innovation and the finest craftsmanship. With the world’s greatest minds in engineering and design, new paradigms in performance are paired with never-before-seen levels of personalization, and today – in response to ever-increasing customer … Read more
The historic city of Manchester – England’s second-largest – is the country’s northern hub of innovation, art, and music, renowned for its architecture and diverse population. It has long been a melting pot of excellence; birthplace of Alan Turing and Emmeline Pankhurst, and home to two of the world’s most famous football clubs. Now it … Read more
Ever since the introduction of the trailblazing Veyron in 2005, customers in Saudi Arabia have been drawn to Bugatti – seduced by its performance, luxury and exclusivity. The Kingdom has grown – as Bugatti has evolved – into one of the largest markets for the world’s most exclusive hyper sports cars. Today, in partnership with … Read more
In 2019, Bugatti revealed the ultimate incarnation of its no-compromises approach to the hyper sports car, with ‘La Voiture Noire1’. This one-off tailor-made creation was handcrafted to represent the perfect form and finish, inspired by one of Bugatti’s most legendary historic models, the Type 57 SC Atlantic. Now, the latest one-of-one creation is revealed by … Read more
In August 2019, the Chiron Super Sport 300+1 became the first production car ever to break the 300-mph barrier. At a speed of 304.773 mph (490.484 km/h), it is since considered the fastest series production car in the world. With the Chiron Super Sport2, Bugatti offers extreme longitudinal dynamics and the maximum bandwidth within the … Read more
Bugatti ownership comes with much more than a 16-cylinder hyper-car. The iconic French brand hosts events around the world that bring customers together to share in their mutual appreciation for automotive excellence. This year’s US Grand Tour included Bugatti owners from all over North America for a 600-mile drive along the California coast, which commenced … Read more
Eleven Bugatti masterpieces are illuminated by the dappled sunlight trickling through palm trees on the Arabian Gulf. A fresh sea breeze fills the air and a fleet of pioneering hyper sports cars is ready to take to the road. Heading south west from Dubai and down to the UAE’s capital, Abu Dhabi, the 2nd Annual … Read more
Bugatti repositions itself for the future. Today, on November 2, 2021, the “Bugatti Rimac” joint company project gets underway – only four months after the initial announcement. With it, Bugatti, Rimac and Porsche mark the beginning of a new chapter in automotive history. As shareholders, the Rimac Group holds 55 percent of the shares, while … Read more
The heat shimmers above the asphalt of the Dubai Autodrome. The thermometer reads 34 degrees Celsius, with the track temperature hotter still. In the distance, soaring skyscrapers loom over the horizon as customers in the Middle East prepare to experience the Bugatti Chiron Super Sport1 for the first time. But before they step behind the … Read more
The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing. Four years since the very first of 500 bespoke units left the Atelier in … Read more