The introduction of two distinctive new model characters is set to provide an ideal gateway into the world of the BMW brand. The BMW 1 Series and BMW 2 Series Gran Coupé bring signature BMW driving pleasure to the premium compact segment, and now this can be combined with even more eye-catching visuals. The new Edition ColorVision package … Read more
Within the framework of spectacular events featuring sensational new model innovations and together with its worldwide community, BMW M GmbH is celebrating the first five decades of its existence during these weeks and months. On 24 May 1972, the partnership agreement for BMW Motorsport GmbH was signed. Exactly 50 years later to the day, the … Read more
On May 24 in 1972, the agreement that created BMW Motorsport GmbH was signed. Over the past 50 years, on streets and tracks around the world – corner by corner, lap by lap – BMW M has built a passionate community of extraordinary fans. And today, as we celebrate BMW M’s 50th birthday, it’s those … Read more
To mark the 50th anniversary of BMW M GmbH, founded in 1972 as BMW Motorsport GmbH, BMW Motorrad presents the M 1000 RR 50 Years M anniversary model in Sao Paulo Yellow finish and with the historic 50 Years BMW M emblem. With its striking M colours, this anniversary model lives up to the M … Read more
With its next-level power and intelligent lightweight design, two-seater configuration, model-specific chassis upgrades and equipment features selected specially for the job at hand, the new BMW M4 CSL has track driving as its raison d’être. The genes the M4 CSL shares with its competition-spec sibling, the BMW M4 GT3, are also reflected in its performance … Read more
Raised efficiency, an even higher level of individuality and further digitalisation will make the numerous current BMW brand models even more attractive as of summer 2022. The model range of the new BMW 2 Series Active Tourer is being expanded by two plug-in hybrid variants and a diesel model with intelligent all-wheel BMW xDrive. Two … Read more
The BMW 3-Series is the epitome of driving pleasure and the benchmark for sporting prowess in the premium mid-size segment. With more than 45 years of global success under its belt, the 3-Series also represents the core of the BMW brand. Precise design modifications shine an even brighter spotlight on the dynamic character of the … Read more
Its expressive design still remains hidden under camouflage foil, its athletic proportions are already perceptible, and the extreme performance characteristics of the new BMW XM make every test drive an experience even for seasoned professionals. Within the framework of driving dynamics testing, BMW M GmbH’s first high-performance car with electrified drive is currently completing the … Read more
The new all-electric BMW i7 ushers in a new era of hallmark driving pleasure and individual mobility in the luxury segment. For the launch campaign of this automotive milestone, the BMW Group collaborated with world-renowned British fashion photographer and artist Nick Knight. “The BMW i7 is engineering at its highest level. Accordingly, it was our … Read more
The countdown is on for the third generation of the BMW X1 – and for the first fully electrically powered Sports Activity Vehicle (SAV) in the premium compact segment. The new BMW iX1 (electric power consumption combined: 18.4 – 17.3 kWh/100 km in the WLTP cycle; CO2 emissions: 0 g/km; electric range: 413 – 438 km [257 – 272 miles] in the … Read more