Automobili Lamborghini revealed a striking, Miami-inspired Urus SE during a private event at Art Basel Miami Beach 2024. This unique edition of the Super SUV showcases the limitless potential of Lamborghini’s Ad Personam customization program, making it the first Urus SE to be delivered globally.
The Urus SE, Lamborghini’s first plug-in hybrid electric vehicle (PHEV), features an 800 CV hybrid powertrain and was initially launched in Beijing earlier this year. This special model embodies Miami’s vibrant culture, with a livery crafted by Lamborghini’s Centro Stile design center in collaboration with the Ad Personam team.
A Design Tribute to Miami
The bespoke design required an additional 230 hours of painting and testing to achieve its intricate details. Highlights include the striking Blu Glauco accents paired with Nero Noctis and Grigio Telesto, paying homage to Miami’s artistic flair and diversity. Key features include:
- Exterior Details: A front lip in Nero Noctis with Blu Glauco accents, bicolor mirror caps with a Blu Glauco pinstripe, and a rear diffuser in Nero Noctis with matching highlights.
- Interior Enhancements: Unicolor leather upholstery, custom kick plates, and a carbon fiber dashboard commemorating the event with the “MIAMI” insignia.
“With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus,” said Mitja Borkert, Lamborghini’s Design Director.
Lamborghini’s Vision for Innovation
The unveiling event featured key Lamborghini executives, including CEO Stephan Winkelmann, who expressed enthusiasm about showcasing Lamborghini’s innovation in Miami. Guests also previewed the new Lamborghini Temerario, the Huracán successor powered by a twin-turbo V8 hybrid delivering 920 CV and a 0-100 km/h time of just 2.7 seconds.
The Urus SE is a testament to Lamborghini’s focus on customization and electrification. With the brand’s model range now fully hybridized, Lamborghini continues to break records, reporting an 8.6% increase in global deliveries for the first three quarters of 2024.
As Lamborghini looks ahead to 2025, it remains committed to innovation, artistry, and sustainability, solidifying its position as a leader in the luxury automotive market.
Source: Lamborghini
This article was crafted with assistance from Gemini
