MG Motor has marked yet another remarkable milestone, with the British-born brand, opening 12 showrooms and other new facilities in 2021 as it continues its swift growth in the Middle East. The demand for MG cars has been steadily increasing – as a result the brand registered a record number of sales in the first three quarters of 2021, with outstanding growth of 60% in sales, and witnessing its highest recorded growth in market share to reach 3.8%.
The brand registered particularly strong growth in the Sultanate of Oman with sales up by 131% to help it to a solid market share of 5%, and ranking it fourth amongst the top 10 brands. The Kingdom of Saudi Arabia has been the brand’s highest contributor in terms of sales volume in the Middle East, contributing 60% of MG’s overall sales in the region, with a market share of 4.6%.
While the world is still recovering from the pandemic and ongoing global uncertainty, MG has focused on an intensive network development and expansion plan to reinvigorate the brand’s strategy, partnerships and objectives and to maximise its accessibility to customers across the nine countries.
MG, along with its partners in the Middle East, has been committed to offering a captivating experience for its current and future customers. With its partners’ support, it has succeeded in expanding its network in the region by increasing the number of showrooms from 28 in 2020 to 40 today, with plans to reach 41 before the end of 2021, whilst simultaneously increasing the number of service and spare parts centres.
Tom Lee, Managing Director of MG Motor Middle East, commented: “I am so proud to watch MG Motor’s extraordinary growth in the region and I can attribute this to the efforts of the MG team as well as our partners who have been key in the continuous building, investment and development of the MG brand in the Middle Eastern region. We pride ourselves on delivering quality products and services through an attentive approach, which comes as a result of strong staff training and loyalty. I’m excited to see what is in store for MG and to watch the brand continue to grow and thrive in the Middle East”.
So far in 2021, MG’s distributor in Kuwait, Adel Alghanim, has invested $20 million in opening the brand’s flagship and largest showroom and service facility in the region. In Oman, MG’s exclusive retailer, Mohsin Haidar Darwish, has inaugurated a total of six showrooms in 2021 alone, increasing its total number to 11. In the United Arab Emirates, MG Motor’s new official distributor, Inter Emirates Motors, opened three new showrooms in three Emirates – Abu Dhabi, Dubai and Ras Al Khaimah – during March and April. A further showroom was recently opened in Al Ain City, and one more showroom is expected to open in December. MG’s growth in other regional markets such as Qatar, Bahrain, Jordan and Iraq remains strong.
As MG also closely monitors the market and customer service trends, the brand has managed to fill the gaps within both product and brand perspectives; and as such, market research and monitoring plays a vital role towards the brand’s growth and success. MG prides itself on being a leader in the delivery of customer satisfaction, and its partners in the region pursue a parallel vision to deliver utmost comfort and peace of mind to customers.
All MG cars share the brand’s reputation for delivering premium finishes at non-premium prices. These offerings extend to all MG showrooms’ experience through an exceptional customer journey at every stage of the purchasing and after sales process. MG is also committed to maintaining the same competitive pricing strategy that has proved successful across the region. Customers can choose from an impressive range of excellent models from the British-born brand, and all retail models come with the best-in-region manufacturer warranty of six years or 200,000 kilometres.
