Design and Heritage
The New Lancia Ypsilon marks a significant revival for the Lancia brand, starting with Italy. It fuses modern design with elements inspired by Lancia’s rich history, encapsulating the brand’s classic elegance while incorporating contemporary features. The car epitomizes onboard comfort, advanced technology, and intuitive connectivity.
Exclusive Collaboration
The Lancia Ypsilon Edizione Limitata Cassina, limited to 1906 units (commemorating Lancia’s founding year), showcases the synergy between Lancia and Cassina, a renowned interior design company. This collaboration emphasizes shared values of innovation, tradition, and sustainability, presenting the Ypsilon as a car inspired by Italian furnishings.
Interior Comfort and Materials
- Seating: The car features seats covered in soft blue velvet made from 100% recycled yarn, with a “cannelloni” pattern and double stitching.
- Materials: The interior utilizes recycled and recyclable materials, reflecting a commitment to environmental sustainability. Blue accents are prevalent, consistent with Lancia’s traditional color scheme.
- Multifunctional Tavolino: A unique element is the Cassina multifunctional “tavolino” made of bio-based plastic, enhancing the car’s living-room feel.
Technological Advancements
- Electric Powertrain: Equipped with a 100% electric motor, the Ypsilon offers a range of up to 403 km on the WLTP cycle. Fast charging capabilities allow significant range restoration within minutes.
- S.A.L.A. Infotainment System: The Sound Air Light Augmentation system integrates audio, climate control, and lighting, enhancing the in-car experience through easy adjustments.
- Autonomous Driving: Level 2 autonomous driving aids in safety and ease of use, including adaptive cruise control and traffic jam assist.
Exterior Design
- Pu+Ra Design Language: The Ypsilon is the first production car to embody Lancia’s “pure and radical” design language. This combines classic and modern elements, featuring iconic full-LED headlights and a reimagined front grille inspired by historic Lancia models.
- Bodywork and Lighting: The bodywork incorporates soft, elegant lines with a nod to the brand’s sporty past. The rear features distinctive Y-shaped LED taillights.
Market Position and Customer Focus
- Target Audience: The new Ypsilon targets younger customers, aged 40-45, who value style, technology, and sustainability.
- Sales and Expansion: Lancia plans to relaunch in Europe with a modernized dealer network and an emphasis on online sales, reflecting a strategic alignment with the Stellantis “Dare Forward” plan.
Financing and Availability
- Special Financing Offer: The limited edition Cassina model is available with a financing plan that includes a home charging solution and a comprehensive warranty package.
- Communications Campaign: A marketing campaign highlights the car’s blend of Italian style, technological innovation, and comfort, using a narrative that interweaves Italian landscapes and lifestyle.
The New Lancia Ypsilon Edizione Limitata Cassina stands as a testament to the brand’s commitment to blending tradition with innovation. It offers a luxurious, environmentally conscious, and technologically advanced driving experience, signaling a promising new era for Lancia.
Source: Stellantis (Lancia)
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