Hyundai Motor and Rhizome of the New Museum Partner to Showcase Leading Digital Art Globally

Hyundai Motor and Rhizome of the New Museum Partner to Showcase Leading Digital Art Globally

Hyundai Motor Company and Rhizome of the New Museum today announced a partnership that will see both entities supporting innovative digital art endeavors and exhibitions through 2022.

This joining of these creative forces will be anchored by ‘World on a Wire’, a new group exhibition premiering on January 28, 2021, simultaneously at the Hyundai Motorstudio in Beijing and on the ‘World on a Wire’ official website,

“World on a Wire” explores artistic practices engaged with emergent born-digital technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI).

The exhibition presents what could be considered artist-made synthetic life forms and explores the possibilities and poetics of computational simulation.

“Hyundai’s vision of ‘Progress for Humanity’ has always driven everything we do. Our partnership with Rhizome reflects this guiding principle, and we hope this initiative inspires and uplifts those with a passion for the creative arts, especially in these difficult times,” said Wonhong Cho, Executive Vice President and Head of Customer Experience Division at Hyundai Motor.

“We would like to invite you to experience this exhibition from wherever you are and witness the infinite possibilities when art meets technology.”

Founded in 1996 and affiliated with the New York City’s iconic New Museum since 2003, Rhizome is the leading art organization dedicated to digital art and culture.

Rhizome has played an integral role in the history, definition and proliferation of art engaged with networked technologies, and in the exhibition of experimental and leading-edge digital art.

“Rhizome’s expertise in identifying digital art trends meets an ideal partner in Hyundai Motor Company,” said Lisa Phillips, Toby Devan Lewis Director of the New Museum.

“Together, we look forward to supporting visionary artists and creators by providing them vivid online and offline spaces to showcase their distinctive talents.”

Gallery exhibitions will be held at Hyundai Motorstudio locations across the globe—creative spaces that convey the company’s innovative views of future mobility and lifestyles. The online exhibition will kick off simultaneously with the launch in Beijing.

  • Hyundai Motorstudio Beijing (January 28 – April 5, 2021)
  • Hyundai Motorstudio Moscow (April 1 – July 4, 2021)
  • Hyundai Motorstudio Seoul (May 7 – August 8, 2021)

This collaboration is an extension of Hyundai’s art and culture initiatives, built upon long-standing partnerships with global art institutions, such as Tate Modern in the UK and the Los Angeles County Museum of Art in the U.S. The partnership with Rhizome of the New Museum allows Hyundai to tap into the cultural institution’s unique focus in championing digital art and online exhibitions.


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