Genesis is partnering with the PGA TOUR, TGR Live, and TGR Foundation for the seventh consecutive year to provide golf enthusiasts with an elevated and immersive experience at The Genesis Invitational.
“We are pleased to support tournament host Tiger Woods and TGR Foundation as title sponsor for the distinguished Genesis Invitational for yet another year,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “The Genesis Invitational celebrates golf with an immersive experience bringing the Genesis brand values of elevated hospitality to all fans and athletes involved with the game of golf.”
Tournament host Tiger Woods will make his 2023 PGA TOUR debut at The Genesis Invitational. Woods is joined by 19 of the top 20 golfers in the Official World Golf Ranking – the first occurrence for a 2022-2023 PGA TOUR event – including Rory McIlroy, Scottie Scheffler, Jon Rahm, Patrick Cantlay, and Collin Morikawa.
And with Genesis as the title sponsor, KPGA player Yeongsu Kim will join the field having earned the sponsor exemption for winning the 2022 Genesis Championship. Also at the tournament will be the PGA TOUR’s Korean players, Sungjae Im, Tom Kim, and S.H. Kim.
Elevated legacy, Inspiring tomorrow
The winner of this year’s tournament will receive a new Genesis Electrified GV70 and $3.6 million of the $20 million purse – which increased $8 million since last year as part of PGA TOUR’s initiative to strengthen commitments to a robust slate of elevated events.
In addition, the player with the first hole-in-one each day on the 14th hole will also take home an Electrified GV70 and his caddie will receive a 2023 Genesis GV60. As well, the first player with a hole-in-one each day on the 16th hole will win a 2023 Electrified G80 and his caddie will receive a 2023 Genesis GV60. This is the first time ever at a Genesis sponsored golf event that there will be two holes with eligibility for hole-in-one car prizes for both the player and caddie.
All tournament proceeds benefit students in Southern California and beyond through TGR Foundation. As title sponsor, Genesis and the Genesis Inspiration Foundation are committing an additional $1 million to TGR Foundation to advance science, technology, engineering, arts, and mathematics (STEAM) education for youth over the next five years. Part of this partnership will include learning opportunities for TGR Foundation students at the Genesis Design Studio.
The Genesis Difference
There will be a total of 260 Genesis cars at the tournament—of which 19 will be displayed throughout the course, with the rest serving as operation cars. Guests of the Genesis Invitational will be able to experience the entire award-winning lineup of Genesis vehicles, including the 2023 MotorTrend Car of the Year, the flagship G90 sedan; the all-new Electrified GV70 SUV, which made its debut at the 2022 LA Auto Show; the Electrified G80 executive sedan; the G70 sport sedan; the GV80 SUV; and the all-electric GV60.
In keeping with the brand’s Korean roots,Genesis treats its customers as guests — “son-nim” in Korean. It’s taking care to extend the same ethos of hospitality to all the players, caddies, spectators at the Genesis Invitational through various program on-site:
Genesis is dedicated to providing exceptional care and comfort for both players and caddies, and has set up a caddie lounge complete with massage therapy tools and barbers. Additionally, all players have allocated courtesy cars between schedules.
Also, located at the 14th fairway, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. Within, guests can “Make the Game Their Own” with the Dryvebox full-swing golf simulator, where they may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA TOUR coach. Additionally, guests can relax and rejuvenate at the Genesis Electrified zone which is outfitted with soft seating, a complimentary coffee bar and Korean snacks, TVs powered by V2L technology with tournament coverage, and EV models to explore. Guests of the Genesis Lounge will receive a complimentary commemorative poster and live, large-scale painting of the Electrified GV70 while supplies last.
“It is truly an honor to be the title sponsor of the Genesis Invitational for seven consecutive years, and I hope this world-class event is one where players, caddies, and fans can all come together to enjoy themselves and celebrate the sport of golf,” said Global Head of Genesis, Mike Minkyu Song. “Genesis will continue to support golf and give back to our communities through our ‘Audacious Commitment,’ that drives our global golf platform.”