Mercedes-Benz introduces “Crafted in a Mercedes”, a pioneering concept that turns the luxury rear cabin into a fully functional Dolby Atmos® music studio. This initiative represents the next step in the brand’s long-standing collaboration with Universal Music Group (UMG) and Dolby Laboratories, bringing professional-grade sound and creative freedom directly into motion.
A Collaboration that Redefines Mobile Creativity
In 2022, Mercedes-Benz and UMG launched the “Approved in a Mercedes-Benz” initiative, setting a new benchmark for sound quality in vehicles. Artists began approving Dolby Atmos® mixes directly from Mercedes-Benz models, ensuring their music sounded flawless in real-world driving environments.
Building on this success, the new “Crafted in a Mercedes” concept expands the idea further , transforming the car itself into a mobile creative hub. Inside the rear cabin of a Mercedes-Maybach, producers and artists can plug in their laptops and start mixing, monitoring, and editing tracks instantly.
Studio-Grade Sound in Motion
The Mercedes-Benz Dolby Atmos-enabled audio system provides an acoustic environment comparable to a professional recording studio. With an extensive speaker setup and precise sound mapping, it enables detailed control of each layer of the mix. This allows artists to fine-tune and evaluate their music as they would in a traditional studio, but with the added advantage of mobility and comfort.
Performance, Power, and Precision
Beyond luxury, the Maybach’s advanced engineering ensures a serene environment for accurate sound monitoring. The vehicle’s noise isolation, power management, and interior acoustics deliver the clarity needed for mixing on the go , a combination of performance and precision that defines the Mercedes-Benz experience.
Creative Minds Behind the Concept
The unveiling took place at Los Angeles’ iconic Interscope Studio, where music producers FINNEAS and Aron Forbes experienced the technology firsthand. FINNEAS, celebrated for his award-winning work with Billie Eilish, highlighted the system’s impressive accuracy and intuitive design, describing it as “a fun challenge and highly satisfying to create music in this space.”
The Future of Music Creation
For Mercedes-Benz, this concept symbolizes more than technological innovation , it’s about merging artistry, engineering, and freedom. “Crafted in a Mercedes” gives creators the power to work wherever inspiration strikes, offering studio-grade sound and luxurious comfort in motion.
A Vision from Mercedes-Benz Leadership
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG and Chief Technology Officer, stated: “For me, music is a major part of the driving experience. With ‘Crafted in a Mercedes,’ we once again set a new benchmark , not only for automotive luxury but for how and where music can be made.”
Summary
“Crafted in a Mercedes” marks a new era in both music and mobility, uniting high-end sound technology, automotive excellence, and artistic freedom. With this innovation, Mercedes-Benz continues to lead the evolution of in-car experiences , turning every drive into an opportunity to create.
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Source: Mercedes-Benz
