Al-Futtaim Lexus, the exclusive distributor of Lexus in the UAE, is ramping up its customer approach in order to cater to new behavioural norms and higher expectations from automotive customers in 2021. The global pandemic and lockdown in 2020 catalysed an evolution in consumer behaviour as consumers adjusted to a new contactless way of living … Read more
Kia Motors Corporation has announced a multi-year naming sponsorship with DAMWON Gaming, set to begin this year. DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing … Read more
Volkswagen Middle East is adding dynamism to the segment of compact SUVs with the all-new T-Roc. As the first compact SUV from Volkswagen, the T-Roc majors on style, practicality and personalization and it sets a new benchmark in the booming SUV segment. The vehicle represents a playful take on Volkswagen’s current design language and establishes … Read more
With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6 percent to 144,218 units. Thanks to this result, the subsidiary company of the … Read more
Ford today announced an exclusive new model of the award-winning Ranger pick-up developed in partnership with vehicle design specialists MS-RT, combining a stunning motorsport-inspired appearance with a premium specification and unique, hand-finished detailing. The new Ranger MS-RT offers customers a high-end, street-focused version of Europe’s best-selling pick-up that sits alongside the desert-race-influenced Ford Ranger Raptor … Read more
Lighter, more powerful and with even higher levels of performance on both road and track, the McLaren 765LT is the latest in a line of ‘Longtail’ McLarens and the most dynamically advanced and engaging LT model ever from McLaren Automotive. The McLaren 765LT opens a new chapter in the ‘Longtail’ story that began with the … Read more
Lexus has further raised the standard of refinement, Takumi craftsmanship and imaginative technology with the updated LS flagship sedan on sale January 20. Meticulous engineering improvements, more opulent interiors and broader application of advanced technologies have created an impeccable new high watermark for luxury and drivability. The wide-ranging upgrades arrive with pricing aligned for LS … Read more
Al-Futtaim’s Trading Enterprises, the exclusive distributor of Honda vehicles in the UAE, is kicking off 2021 with new product offensive that will see more than three new Honda vehicles make their UAE debut over the next few months. Opening the product launch programme will be a new redesigned 2021 Honda Odyssey that will be hitting … Read more
Celebrating the arrival of the new 2021 MG ZST in the Middle East, MG Motor has collaborated with social media content creators from across the region to create buzz around the unique features the growing British car brand offers on maximum power, maximum thrill and maximum technology. Launched in October, the new 2021 MG’s 160 … Read more
A new family of 3.0-litre straight-six Ingenium diesel engines and a range of desirable special editions including the Westminster, Westminster Black Edition and an exclusive SVAutobiography Dynamic Black have joined the recently announced Range Rover Fifty celebratory model. The latest generation of smooth and efficient straight-six Ingenium diesel engines, incorporating 48V Mild Hybrid Electric Vehicle … Read more