New Bentley Bentayga EWB Launches In Qatar With Special “Qatar Editions By Mulliner”

The new Bentayga Extended Wheelbase (EWB) is launching in Qatar with the creation of a special edition series – the ‘Qatar Editions by Mulliner’. Bentley Mulliner excels in the creation of unique and one-off commissions, which are handcrafted and personalised, representing the ultimate in Bentley luxury; and for the arrival of the Bentley flagship in … Read more

Opening of Lamborghini Lounge Doha

Lamborghini has opened a spectacular floating pop-up Lounge at the Pearl Doha. The invite-only Lounge is accessible from the exclusive Marina at Marsa Arabia: VIP guests and Lamborghini owners can experience the world of Lamborghini from 21st November to 18th December.  An official opening event and exclusive presentation of the Urus Performante with 100 guests has been … Read more

The All-New Abarth 500e (2023)

The New Abarth 500e is a real Abarth and even more Abarth than ever, meaning that it offers an irreverent, playful, yet bold style, and a thrilling driving experience with the same amount of fun! Combining performance, electric power, style and a new powerful sound, the new Scorpion turns advanced technology into adrenaline, and sustainability … Read more

Automobili Pininfarina Battista Makes UAE Debut As Record-Breaking Performance Is Announced

Automobili Pininfarina, in collaboration with local retail partner Adamas Motors LLC, is continuing its GCC launch programme as the Battista pure-electric hyper GT makes its dynamic debut in the United Arab Emirates (UAE). The Battista showcased its unrivalled dynamic capabilities in the UAE with a dramatic demonstration of its acceleration and braking performance on track … Read more

Tech Drives The Beast: The F150 Tremor Packs The Tools Required To Unlock Performance

With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track. “In 2022, off-roading enthusiasts demand more than just … Read more

Lamborghini Huracán Sterrato Concept: The Natural Born Rebel

 Heading towards the first Lamborghini super sports ‘all terrain’ unveiling at Art Basel in Miami Beach, Automobili Lamborghini celebrates the Huracán Sterrato concept car, presented in 2019 and used as the style and technical base for the vehicle that arrives on the market in 2023. Conceived, designed and engineered to explore any terrain, the Sterrato is … Read more

Hyundai Motor Group Accelerates Software-Defined Vehicle Advancement With Second Developer Conference

Hyundai Motor Group (the Group) continued to accelerate its software-defined vehicle (SDV) development at its second HMG Developer Conference, Nov. 16-17. At the online/offline event, 70 R&D experts from Hyundai Motor Company, Kia Corporation, Hyundai AutoEver, 42dot and various startups shared insights about the Group’s SDV system and deployment strategy with software developers and graduate … Read more

Mercedes-Benz Collaborates With Avatar: The Way Of Water From 20th Century Studios

Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. Today marks the start of a global co-promotion campaign for the much-anticipated movie Avatar: The Way of … Read more