Official PR 
During the year 2020, Toyota Motor North America (TMNA) posted sales of 2.11 million vehicles. Compared to its 2019 performance, it marked a decline of 11.3% in sales volume. For the 21st consecutive year, it was the top manufacturer globally when it comes to alternative vehicle sales. These include all electric, fuel cell and hybrid … Read more
Making a sports car like the Ferrari F8 Tributo even faster and more exclusive is the domain of NOVITEC. The German automotive refinement specialist fulfills the wishes of the owners of the Italian two-seater with a complete refinement range. For example, NOVITEC offers various performance levels for the 3.9-liter eight-cylinder twin-turbo up to a peak … Read more
Goodbye Dubai, hello Hajar! Bugatti test driver and Le Mans winner Andy Wallace made the most of his time following the launch of the new Bugatti Chiron Pur Sport1 in Dubai to take an extended trip to Hatta. The exclave of the Emirate of Dubai is located approximately 100 kilometres south-east of the city of … Read more
General Motors has outlined its efforts to lead the charge to an all-electric future at the 2021 Consumer Electronics Show (CES). From revitalizing the company to signal the start of a new chapter with a new brand identity and logo, to reimagining modern mobility with the Cadillac Vertical Take-off and Landing (VTOL) air taxi concept, … Read more
Ford’s trucks and commercial vehicles continue to underpin Ford’s success in the Middle East, with support for the Built Ford Tough F-150, Super Duty, Ranger and Transit van key to the company’s growth in the region. Internationally, the F-series celebrated its 44th consecutive year as America’s best-selling truck, and it’s clear that markets in the … Read more
Al-Futtaim Lexus, the exclusive distributor of Lexus in the UAE, is ramping up its customer approach in order to cater to new behavioural norms and higher expectations from automotive customers in 2021. The global pandemic and lockdown in 2020 catalysed an evolution in consumer behaviour as consumers adjusted to a new contactless way of living … Read more
Kia Motors Corporation has announced a multi-year naming sponsorship with DAMWON Gaming, set to begin this year. DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing … Read more
The fiercely-fought 2021 Dakar, which took place in Saudi Arabia from January 3 to January 15 in compliance with strict sanitary measures necessitated by the Covid-19 pandemic, saw Stéphane Peterhansel – aka Monsieur Dakar – take the top prize at the wheel of his JCW Team-tended two-wheel drive, diesel-powered X-Raid Mini buggy. The Frenchman’s blend … Read more
Volkswagen Middle East is adding dynamism to the segment of compact SUVs with the all-new T-Roc. As the first compact SUV from Volkswagen, the T-Roc majors on style, practicality and personalization and it sets a new benchmark in the booming SUV segment. The vehicle represents a playful take on Volkswagen’s current design language and establishes … Read more
Unmistakable design that is distinct from all others – that is the new “Spirit of Passion” by Kingston Custom. After Roland Sands, Dirk Oehlerking lends the BMW R 18 his inimitable signature with the second R18 gem in the “SoulFuel” series, a collaboration between BMW Motorrad and selected customisers. Previously, a sensation was also caused … Read more