The highly anticipated all-new Mercedes-Benz CLA has made its U.S. debut at a special event marking the grand opening of the reimagined Mercedes-Benz of Manhattan flagship dealership. This dual celebration underscored Mercedes-Benz’s commitment to pushing boundaries in both vehicle technology and customer experience. The event also highlighted the brand’s innovative “Class of Creators” initiative, featuring a collaboration with four-time GRAMMY-nominated artist Ice Spice, who unveiled a unique art piece inspired by the new CLA.
U.S. Premiere of the All-New CLA: The arrival of the all-new CLA in the U.S. signifies a new chapter for Mercedes-Benz, establishing new benchmarks for digital integration and efficiency. This model is engineered to provide enhanced space, sophistication, comfort, intelligence, and overall efficiency, catering to the diverse needs of modern drivers. As the most intelligent and efficient Mercedes-Benz to date, the CLA seamlessly blends electric capabilities with a cutting-edge digital interface, setting unprecedented standards in efficiency, smart technology, and adaptability.
Powertrain and Performance Details: At its U.S. launch, the all-new CLA lineup will feature the CLA 250+ with EQ Technology and the CLA 350 4MATIC with EQ Technology. The CLA 250+ with EQ Technology boasts an impressive range of up to 492 miles according to the WLTP cycle and delivers 268 horsepower. Its advanced 800-volt system and new-generation battery technology enable rapid charging, adding up to 202 miles of range in just ten minutes. Additionally, the new CLA will be available as a sophisticated 48-volt hybrid. Notably, the CLA is the first in a new family of Mercedes-Benz vehicles and the first to operate on the revolutionary, in-house developed Mercedes-Benz Operating System (MB.OS), promising a highly personalized and seamlessly connected digital experience. The U.S. market can expect the arrival of the all-new CLA later this year.
Mercedes-Benz of Manhattan: Reimagined Customer Experience: The newly renovated Mercedes-Benz of Manhattan dealership provided the perfect backdrop for the CLA’s U.S. premiere, honoring the brand’s rich history while offering a glimpse into the future of luxury automotive retail. The flagship facility combines personalized digital interactions with an engaging physical environment, exuding both luxury and timeless elegance.
Elevating Personalization and Performance: A key highlight of the renovation is the introduction of the first bespoke Maybach Lounge within the U.S. dealer network. This exclusive space showcases a unique Maybach MANUFAKTUR paint and leather sample wall, allowing customers to deeply personalize their vehicles with premium paints, finishes, and bespoke interior options. The dealership also features an expanded AMG Performance Center Plus, which includes a novel “Unboxing the Star” AMG vehicle delivery experience, creating an exclusive and emotionally engaging handover for customers.
New Retail Concepts and Sustainability: The transformed dealership also debuts several firsts for the brand, including one of the largest Mercedes-Benz lifestyle and accessory boutiques, featuring collaborations with Maybach Icons of Luxury. Furthermore, an integrated IWC Schaffhausen shop-in-shop offers Pilot’s Watches, Mercedes special editions, and sports watches, enhancing the established partnership between Mercedes-AMG® and the renowned Swiss watchmaker. Sustainability was a central focus during the renovation, with the facility incorporating energy-efficient systems and a comprehensive electric vehicle charging infrastructure.
Bridging Luxury & Culture: Mercedes-Benz also unveiled its “Class of Creators” initiative, a dynamic collaboration where the all-new CLA serves as inspiration for artists from various fields, including music, fashion, interior design, gaming, and toy cars. Ice Spice, the first of the five partners, revealed her unique art piece, blending the CLA’s design with her distinctive artistic style.
Summary:
- The all-new Mercedes-Benz CLA made its U.S. premiere.
- The premiere coincided with the grand opening of the reimagined Mercedes-Benz of Manhattan dealership.
- The CLA is the first model on the new MB.OS operating system.
- The CLA 250+ with EQ Technology offers up to 492 miles of WLTP range and 268 hp.
- The Mercedes-Benz of Manhattan features the first U.S. Maybach Lounge and an enhanced AMG Performance Center Plus.
- The “Class of Creators” initiative was launched, featuring collaborations with artists like Ice Spice.
Disclaimer: Information regarding range and charging times are based on WLTP testing and may vary in real-world conditions. Specifications and availability for the U.S. market are subject to change.
Source: Mercedes-Benz
AI Assistance: Gemini
