CUPRA isn’t just showing up at IAA 2025—it’s making a statement. The CUPRA Raval IAA 2025 appearance sets the tone for the brand’s rebellious, electric vision of the future. With a sneak peek at the camouflaged Raval and the debut of the stylish TRIBE Editions, the energy is building for a full-scale design evolution.
CUPRA Raval IAA 2025: A Rebel in Camouflage
The camouflaged CUPRA Raval takes center stage during the Volkswagen Group Media Event. As part of the Electric Urban Car family, this isn’t just another EV—it’s a movement. The design dares to break boundaries while previewing what the 2026 production model will deliver.
The Raval feels urban, emotional, and ready to change how we view compact electric cars. It leads CUPRA’s next chapter by setting the tone for where the brand is headed—and it’s not backing down.
Performance Vision: CUPRA’s Showcar Steps Forward
Unveiled at the CUPRA Open Space, the new Showcar speaks the language of emotion and bold design. It’s not just another concept; it’s the heart of CUPRA’s future. Designed as a symbiosis of human and machine, it delivers more than visuals—it promises a deeply personal driving experience.
This car isn’t about specs; it’s about feeling. Every curve and angle is engineered to spark passion.
Meet the TRIBE: Unique Editions With a Sustainable Twist
Also lighting up the Open Space are the TRIBE EDITIONS of the CUPRA Formentor, Leon, Leon Sportstourer, and Terramar. These exclusive versions blend CUPRA’s aggressive design DNA with modern, sustainable materials.
They speak directly to those who want to stand out. With distinctive styling and purpose-driven details, TRIBE EDITIONS offer more than personalization—they offer identity.
CUPRA’s All-Electric Family Grows Stronger
Visitors to CUPRA’s area will also get up close with the all-electric Tavascan and Born. These models highlight how CUPRA embraces electric power without sacrificing its edge. With immersive displays at the CUPRA City Garage Munich, the experience brings emotion and technology face-to-face.
Meanwhile, the Terramar TRIBE EDITION joins the Tavascan to anchor CUPRA’s evolving presence in the EV space.
Seven Cars, Seven Years, and the Journey Continues
Since 2018, CUPRA has delivered one new model each year—an impressive pace that shows no signs of slowing down. With over 900,000 vehicles delivered in under a decade, it’s clear this brand is carving out its own lane in the industry.
At IAA 2025, CUPRA isn’t just showing cars. It’s showing confidence. It’s inviting the next generation of drivers to be bold, be different, and most of all—feel something behind the wheel.
Disclaimer: The vehicle reveals and specifications mentioned are based on CUPRA’s media announcements and may differ from final production models.
Source: Cupra
