Intelligence Unleashed: The MB.OS Revolution The new Mercedes-Benz CLA marks a significant leap, debuting the in-house developed Mercedes-Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz yet. This AI-enhanced system transforms the vehicle into a supercomputer, connected to the Mercedes-Benz Intelligent Cloud, facilitating regular over-the-air updates for core functions, including driving assistance. This ensures the CLA remains cutting-edge for years to come, adapting to evolving technologies and user needs.
Hyper-Personalization: The Fourth MBUX Generation MB.OS heralds the fourth generation of MBUX, a system that redefines personalized experiences and intuitive interactions. It integrates AI from Microsoft and Google, combining multiple AI agents into a single system. This allows for seamless integration of third-party content, while maintaining the familiar Mercedes interface. The MBUX Superscreen, driven by high-performance chips and real-time graphics from the Unity Game Engine, offers a highly customizable control and display concept, adapting to individual preferences. The MBUX Virtual Assistant, powered by generative AI, revolutionizes driver-vehicle interaction, enabling complex dialogues and accessing a wealth of information through ChatGPT4o, Microsoft Bing, and Google Gemini.
Navigation Redefined: Google Maps Integration The CLA’s navigation experience is built on a bespoke Google Maps solution, a product of the partnership between Google and Mercedes-Benz. This integration features Google Cloud’s new Automotive AI Agent for in-vehicle conversation services, providing detailed and personalized navigation, points of interest, and more. Mercedes-Benz Navigation with Electric Intelligence optimizes routes, including charging stops, based on numerous factors, while MBUX Surround Navigation integrates driver-assistance views with 3D real-time route guidance.
Effortless Driving: EQ Technology and Efficiency The all-electric CLA sets a new standard for electric mobility, with a 40 percent reduction in carbon footprint across its value chain compared to its predecessor. The CLA 250+ with EQ Technology and the CLA 350 4MATIC with EQ Technology deliver impressive ranges, with the CLA 250+ offering up to 792 kilometers according to WLTP. The 800-volt electric architecture enables rapid charging, with the CLA 250+ capable of gaining 325 kilometers of range in just ten minutes. A new battery generation with increased energy density and a reduced carbon footprint further enhances the CLA’s efficiency. The two-speed transmission balances dynamism and efficiency, while the multi-source heat pump maximizes energy usage.
Power and Performance: Electric and Hybrid Capabilities The new CLA is engineered to deliver a compelling driving experience, blending efficiency with dynamic performance. The all-electric CLA 250+ boasts a robust 200 kW output, providing swift acceleration and a responsive driving feel. For those seeking ened performance, the CLA 350 4MATIC delivers 260 kW, offering an exhilarating driving experience. The 800-volt architecture not only enables rapid charging, but also contributes to the vehicle’s overall performance by ensuring consistent power delivery. The two-speed transmission optimizes both acceleration and high-speed efficiency, providing a versatile driving experience. Furthermore, the upcoming hybrid models will be available in three power levels, offering a range of performance options to suit diverse driving preferences, with electric motor support across the entire speed range.
Hybrid Flexibility: Adapting to Diverse Needs While all-electric models lead the charge, Mercedes-Benz acknowledges diverse customer needs. Towards the end of the year, the CLA will also be available as a hybrid with 48-volt technology, offering three power levels and front-wheel or 4MATIC all-wheel drive. These hybrid models can operate in electric-only mode at urban speeds and during low-power demands, with electric cruising possible up to 100 km/h. The combustion engine features recuperation in all eight gears, recovering up to 25 kW of energy.
Emotional Design: Athletic Power and Iconic Features The CLA captivates with its athletic proportions, striking character lines, and emotional design. The long wheelbase, short overhangs, and powerful GT rear express athletic power, while the low greenhouse, long bonnet, and large wheels enhance its sporty stance. The iconic A-shape grille is reinterpreted for the electric age, with a fully illuminated star panel featuring 142 animated LED stars. Star-shaped headlights and taillights, connected by illuminated elements, create a distinctive visual signature. The standard panoramic roof provides a light-flooded interior, enhancing the sense of space.
Luxurious Interior: High-Tech Elements and Refinement The CLA’s interior offers a new level of luxury, focusing on minimalist design and high-tech elements. The optional MBUX Superscreen, extending across the dashboard, features a driver display, center display, and an optional passenger display. The floating center console, split into two levels, enhances the sporty feel, while the leather-clad door center panels add a touch of refinement. A range of new colors and materials, including aqua mint and clear blue metallic paint options, and newly developed seat upholstery, underscores Mercedes-Benz’s commitment to design and distinctive features.
Summary:
- The new Mercedes-Benz CLA debuts the MB.OS, the most intelligent Mercedes-Benz system yet.
- The fourth-generation MBUX integrates AI from Microsoft and Google for personalized experiences.
- Navigation is powered by a bespoke Google Maps solution with advanced features.
- All-electric models offer up to 792km of WLTP range and rapid charging.
- The CLA 250+ delivers 200 kW (268 hp), and the CLA 350 4MATIC offers 260 kW (349 hp).
- Hybrid models with three power levels will be available later, offering flexibility.
- The CLA features an emotional design with iconic features and a luxurious interior.
- 800-volt architecture enables fast charging, and consistent power delivery.
- Two-speed transmission improves acceleration and high speed efficiency.
Disclaimer: The information provided is based on preliminary data and may be subject to change.
Source: Mercedes-benz
This article was crafted with assistance from Gemini
