When the XQuarry Adventure Park was looking for a partner who was as adventurous as their customer base, there was only one option: Al Ghandi Auto, the official Chevrolet dealer in Dubai and the Northern Emirates. Through a one-year sponsorship, Al Ghandi Auto will introduce thrilling experiences and a fleet of Chevrolet Tahoe Z71 vehicles to take the off-road thrills to the next level for XQuarry’s visitors.
Al Ghandi Auto will power exhilarating experiences for the public at XQuarry, including the quarterly 4×4 challenge which will see the UAE’s off-road community go head-to-head to crown the dune bashing champion. For petrolheads who love to tinker with their vehicles, Al Ghandi Auto will also launch an annual 4×4 modified vehicle challenge to find the biggest and boldest beast of the desert.
As part of the partnership, XQuarry will also launch the Al Ghandi Off-Road Academy, helping novices find the thrill of adventure in their brand-new Chevrolet Tahoe. The course is split over six, half-day lessons, covering both theory and practical sessions on the XQuarry obstacle course, so drivers can learn by doing before heading out on their solo adventures.
“We are always looking for new and exciting activations for our customers, to reinforce their pride in driving a Chevrolet and to push them to go the extra mile as a driver,” said Mark Jenkins, CEO of Al Ghandi Auto Group. “By sponsoring XQuarry Adventure Park, we will provide exciting opportunities for existing customers and attract new drivers, while showcasing our outstanding Chevrolet portfolio in its natural habitat.”
Al Ghandi Auto will also launch the Tahoe Off-Road and Desert Safari experience in partnership with XQuarry, to give guests a thrilling experience in the all-new Chevrolet Tahoe Z71. A sun-up to sun-down experience, guests will visit some of the biggest dunes in the UAE desert, like Fossil Rock and Camel Rock and climbing the summit Faya Mountain for spectacular sunset views, punctuated by off-road obstacle courses. A delicious Arabic BBQ in a traditional camp will round off this once-in-a-lifetime desert experience.
With 20 off-road obstacle courses and over 15,000 meters of off-road trail, the XQuarry marshals needed a vehicle that could keep up, showing off their prowess and facilitating their off-road training courses. Al Ghandi provided a fleet of Chevy legends, headlined by the Official SUV of Action, the Chevrolet Tahoe Z71, for all trainings and courses. The Chevrolet Tahoe Z71 will also star in a series of videos teaching drivers how to tackle the XQuarry obstacles.
In addition to the benefits available to XQuarry guests, Al Ghandi Auto will also takeover the XQuarry park with on-ground branding, including a spotlight on the latest and greatest off-roaders from Chevrolet.