The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history.
Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.
Lotus is recognised globally for the pioneering spirit which has helped shape today’s motoring landscape. That story of innovation continues with the all-new Lotus Eletre, the world’s first pure electric Hyper-SUV.