Watch World Premiere Of The Lotus Eletre Live

The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history.

Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.

Lotus is recognised globally for the pioneering spirit which has helped shape today’s motoring landscape. That story of innovation continues with the all-new Lotus Eletre, the world’s first pure electric Hyper-SUV.

Watch the covers come off live from 19.30 BST at or on Facebook or YouTube.

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