A Mercedes-Benz 300 SLR Uhlenhaut Coupé from 1955 has been sold at auction for a record price of 135 million EUR to a private collector. This icon of automotive history is an absolute rarity – one of just two prototypes built at the time. Named after its creator and chief engineer, Rudolf Uhlenhaut, it is considered to be one of the finest examples of automotive engineering and design by automotive experts and enthusiasts worldwide.
“The 300 SLR Uhlenhaut Coupés are milestones in sports car development and key historical elements that have shaped our brand. The decision to sell one of these two unique sports cars was taken with very sound reasoning – to benefit a good cause. The proceeds from the auction will fund a global scholarship programme. With the “Mercedes-Benz Fund” we would like to encourage a new generation to follow in Rudolf Uhlenhaut’s innovative footsteps and develop amazing new technologies, particularly those that support the critical goal of decarbonisation and resource preservation,” says Ola Källenius, CEO of Mercedes-Benz Group AG. “At the same time, achieving the highest price ever paid for a vehicle is extraordinary and humbling: A Mercedes-Benz is by far the most valuable car in the world.”
“As a global company and as a luxury brand we bear a great level of responsibility towards society,” says Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group AG for Integrity and Legal Affairs, who is responsible for the governance of the “Mercedes-Benz Fund“. “The proceeds from the sale of the 300 SLR Uhlenhaut Coupé provide us with a unique opportunity to strengthen our commitment with a long-term flagship project: We will establish the global scholarship programme “Mercedes-Benz Fund” supporting young people in their studies, commitment and actions towards a more sustainable future. We are convinced that access to education in these areas will be crucial in encountering the great challenges of our time and contribute to greater stability, prosperity and social cohesion.”
Seed capital for scholarship programmes from proceeds
The proceeds from the auction of the 300 SLR Uhlenhaut Coupé serve as seed capital for the global initiative. Mercedes-Benz is committed to investing additional resources in the coming years. The “Mercedes Benz Fund” will be divided into two sub-categories: University Scholarships in order to connect, educate and encourage students to realize/conduct research on environmental science projects and School Scholarships focussing on pupils to realize local environmental projects in their communities. The programme funds will be directed to individuals who otherwise do not have the financial means for their projects and career paths. The programme will go beyond financially supporting the young people and include extracurricular elements like Mercedes-Benz mentorships opening up new career prospects. The “Mercedes Benz Fund” will be jointly developed with and managed by an experienced partner which is currently being evaluated. The detailed set-up and roll-out planning as well as the partner organisation will be announced later this year.
History and auction of 300 SLR Uhlenhaut Coupé
The sale of the 300 SLR Uhlenhaut Coupé took place on May 5th at an auction held at the Mercedes-Benz Museum in cooperation with renowned auctioneer RM Sotheby’s. The invitees were among selected Mercedes-Benz customers and international collectors of cars and art, who share the corporate values of Mercedes-Benz. The 300 SLR Uhlenhaut Coupé sold at auction was part of the non-public vehicle collection belonging to Mercedes-Benz Classic, comprising more than 1100 automobiles from the invention of the automobile in 1886 until today.
“We are proud that we can contribute with our historical collection to this initiative connecting the past with the future of engineering and decarbonisation technology”, says Marcus Breitschwerdt, Head of Mercedes Benz Heritage. “The private buyer has agreed that the 300 SLR Uhlenhaut Coupé will remain accessible for public display on special occasions, while the second original 300 SLR Coupé remains in company ownership and will continue to be displayed at the Mercedes-Benz Museum in Stuttgart.
The special circumstances behind its creation, its unique design and its innovative technology have endowed the 300 SLR Uhlenhaut Coupé with a remarkable level of mystique that endures to this day. The design of the 300 SLR Uhlenhaut Coupé set benchmarks that put it among the world’s most significant automotive icons – not least on account of its distinctive “gullwing” doors. Added to this is the outstanding performance delivered by its thoroughbred racing technology. Together, both have secured the 300 SLR Uhlenhaut Coupé its acclaimed position in sports car mythology and a very special place in the hearts of Mercedes fans around the world.
It had always been assumed that Mercedes would never part with one of the crown jewels of its company collection, considered the ‘Mona Lisa’ of cars because of its rarity, racing pedigree, beauty and unavailability. The final figure of €135 million (c.US$142 million on the day) smashes the existing record for the sale of a car, believed to stand at $78 million in a private sale of a 1962 Ferrari 250 GTO which took place in 2018.
The 1955 Mercedes-Benz 300 SLR Coupé was a development of the open two-seat sports-racing car built by Mercedes for the 1955 season and driven by Grand Prix greats such as Stirling Moss, Juan Manuel Fangio and Peter Collins. Heavily based on the company’s all-conquering W196 Grand Prix single-seater, the W196 S sports car was powered by a 302bhp, 3.0-litre straight-eight of great complexity, and dominated the 1955 World Sportscar Championship. Moss’s record drive on the 1955 Mille Miglia has been described as one of the greatest-ever feats of motor racing.
Dual-nationality (German and British) engineer and chief of Daimler-Benz motorsport Rudolf ‘Rudi’ Uhlenhaut commissioned two closed versions of the dominant sports car for endurance racing use. The design shares styling cues with the famous 300 SL ‘Gullwing’ road car but under the skin is a pure competition car with almost no concession to practicality, as none was ever intended to be sold to private clients.
Neither 300 SLR Coupé was raced, though they were used for practice and as highly skilled driver Uhlenhaut’s high-speed transport to European events. A road test jointly conducted by British magazine Autocar and Swiss periodical Automobil Revue in 1956 produced the following figures: 0-60mph 6.9sec; 0-120mph in 20.3sec; maximum speed 176.47mph. For the purposes of the road test, the car was fitted with power-sapping silencers.
“Remember that this car is not for sale, and in this form never will be: it is a racing car adapted for road use with certain experimental objectives in view… It has to be mastered like a mettlesome horse.”
“To have driven it has eclipsed all previous experiences in 20 years of test driving on the world’s finest cars, and I do not expect to find its match for a long time to come.” Writing for British magazine Autocar in January 1957, Gordon Wilkins describes the other-worldly capabilities of the SLR Coupé.
Commenting on the record transaction, Kidston said:
“If you had asked classic car experts and top collectors over the past half a century to name the most desirable car in the world, there’s a good chance that they would have come up with the same model: the Mercedes-Benz 300 SLR. It’s a combination of exotic engineering, all-conquering racing history, the power of the three-pointed star on its nose and the fact that one had never, ever been sold. Many collectors had tried, all had failed
“That was what the entire motoring world thought, but times change, and if you don’t ask, you’ll never know. A long-standing relationship with the Mercedes-Benz Museum helped, but even after 18 months of patient lobbying, we didn’t know if or how they would consider letting the 300 SLR out of captivity until just before it happened. For everyone involved, and especially the new owner whom we represented, this was a once-in-a-lifetime chance to buy the Mona Lisa of cars.”
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