London, Mainz, Milan and Paris, the four European cities where the Lamborghini Urus Performante has been presented to the customers during an exclusive evening party realised with the brand’s distinctive lifestyle DNA. During the night the guests could get in touch with Lamborghini representatives and product experts, who explained them the characteristics of the Super SUV just introduced on the market.
Four cities, four dates, around selected 1500 guests to discover how the Urus Performante is raising the bar in every respect. The Super SUV increased power of 666 CV, it sets the best weight-to-power reference in its segment with a new lightweight, aerodynamic design, chassis set-up and sporty driving dynamics with semi – active suspension and specific drive mode calibration, including the new Rally mode dedicated to the performance version of the Urus. The Urus Performante delivers 850 Nm of torque at just 2,300 rpm, acceleration of 0-100 km/h in just 3.3 seconds, and a top speed of 306 km/h.
For the customers’ premieres of the new Super SUV, Automobili Lamborghini has chosen spectacular and unexpected locations like Stamford Bridge – the stadium of the Chelsea football club, the historic site of the former Rhineland-Palatinate wagon factory Gebrüder Gastell , the original Milanese court of the “pelota” game, and the Pavillon Vendôme – that was also the residence of the poet Baudelaire. The pass code for the event: “Raise the Bar”. At all four events, the guests could listen to, admire and touch the new car, as well as explore the wide range of personalization options offered by the Ad Personam programme. Dedicated paints have been introduced into the already existing colour palette of the Urus, new dedicated range of 22” and 23” wheels in three different styles and multiple finishes are available, a new semi-slick track-oriented Pirelli P Zero Trofeo R tyres have been developed and new interior colour combinations created – all to offer to the customers around the globe the maximum expressive freedom while configuring their Urus Performante.
“Back in 2018 the Urus set a new standard at its market introduction, taking and blending the Lamborghini’s design DNA and technological talent, delivering the world’s first Super SUV for a new era: the Urus Performante instead takes the bar even higher for the SUV segment.” says Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini.
Optically the Urus Performante is lower and wider and features a sharper bonnet and bumper design highlighting the super sports genetics of the Super SUV yet retaining the Urus’ innate elegance. The extensive use of composite materials makes it the car with the highest number of carbon fiber parts in its segment. Indeed, the bonnet including air outlet is shaped from lightweight carbon fiber in body colour or partially visible carbon fiber as an option. The front bumper and splitter in carbon fiber sport assertive new lines, the new black front air-intakes deliver the maximum expression of the SUV’s super sports heritage and the newly-designed rear spoiler increases rear downforce by 38% while giving it its distinctive signature.
Both the feedback received the events and the existing order bank for the Urus Performante indicate that the Super SUV is and will keep writing its success story. It won’t be long that people will see the Performante circulating on road or enjoying the driving fun on dusty roads as the first deliveries will be in January 2023.