Waves rolling gently onto the beach and the endless horizon in view – a day at the seaside offers refreshingly expansive perspectives and a feeling of freedom. In line with this, the MINI Convertible in the Seaside Edition celebrates 30 years of individual style and maximum fresh-air driving fun. To mark the anniversary of the … Read more
The unmistakable appearance of the MINI Clubman is characterized by the unique body concept with four doors, a particularly long roofline and the side-opening split doors at the rear. Thanks to the specific design features of the Untold Edition, the spacious exceptional talent succeeds in making a particularly charismatic appearance. As of now, the MINI … Read more
Exclusive design and equipment features make the largest and most versatile model of the British premium brand the perfect companion for spontaneous excursions beyond the bounds of urban mobility. From November 2022 the MINI Untamed Edition will emphasise the robust charisma of the MINI Cooper SE Countryman ALL4 with the new Nanuq White paint finish. … Read more
Overcomes any obstacle: The spacious MINI Cooper SD Countryman ALL4 in Chili Red offers space for five people and turns life into a road trip. If a trip to the city spontaneously turns into a trip to the sea, the 450-liter trunk can be increased to up to 1,390 liters by folding down the rear … Read more
The unusual design of the MINI roofs has always been a special feature of the British premium models, which customers have used to emphasise their own individual style. From the colourful 26-colour striped version of the MINI Paul Smith to the British Union Jack and the elegant colour gradient of the Multitone Roof, the roof … Read more
Colourful, loud and bright – the MINI Recharged Lakwena is an electrified work of art that literally bursts with colour and patterns. London-based artist Lakwena Maciver has redesigned the 1986 car chosen by MINI after the year of her birth, transforming the classic Mini into an ambassador for the MINI Recharged project, in which the … Read more
The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. In this concept car we can see design-based and technological innovations from MINI that outline the brand-typical driving pleasure of the future. The first MINI crossover model for the premium … Read more
Sunshine, rising temperatures, fresh green scenery: Right on time for summer, MINI is presenting the all-electric MINI Cooper SE as a convertible for the first time. Not as a series production version, but as a unique specimen that shows how the path to an all-electric premium brand could continue and also electrify classic sporty open-air … Read more
MINI USA has teamed up with MetaHorizon Worlds creators to bring a virtual MINI experience called the MINIverse to life. The MINIverse gives fans the virtual thrill of customizing and racing a MINI with others in a whole new way. This is the first time an automotive brand has teamed up with Meta’s Creative Shop to create a … Read more
Electric, digital, sustainable and distinctive: the new generation of MINI models brings the brand’s driving pleasure, user experience and responsible attitude into a completely new era. Its forward-looking design language makes this transformation instantly visible. It melds the brand’s traditional values with state-of-the-art technology and acknowledges the elementary principles of vehicle design as well as … Read more