History Of The Mercury Brand

In the 1930s, Ford designers began work on a vehicle that would have more features and styling than was offered on any other current Ford product. As the vehicle neared completion in 1938, Edsel Ford and Ford Sales Manager Jack Davis decided to launch an all-new brand for the premium range to set it apart … Read more

Mercury Cougar Eliminator (1970)

Most enthusiasts consider 1969 and 1970 to be the absolute zenith of the original muscle car era. These two years served as the apex of the horsepower and cubic-inches curve. As is so often said to someone celebrating one of those dreaded decade birthdays (30, 40 . .  . 80), “It’s all downhill from here.” … Read more

Mercury Cougar Shelby XR7-G (1968)

Lincoln-Mercury introduced the Mercury Cougar in the 1967 model year and entered into an exploding pony car market. By mid-1967, virtually every auto company competed to sell pony cars, so Lincoln-Mercury added several trick models for the Cougar, such as the GT, XR7 and Eliminator, which were among some of the specialty versions of the  Cougar … Read more