Kia Launches Its New Brand Purpose And Identity In MEA Markets
Kia launched today its new global brand identity, strategy, and purpose across the Middle East and Africa (MEA) as a signal of Kia Corporation’s future direction and vision. The regional launch, which involved a striking multimedia show at Dubai’s Burj Khalifa, follows the global announcement of Kia’s brand transformation at the beginning of 2021. Defined … Read more