CUPRA continues its journey to shake up the industry and keep challenging conventions after only four years of existence. At this year’s Auto Motor und Sport Awards, CUPRA reached fourth place in the “Trendiest Brand” category and won the “Best Cars 2023″ in the “Compact SUV/Off-road Vehicle – Import” category. The CUPRA brand and its … Read more
CUPRA’s unstoppable impulse continued in 2022 with an unprecedented 152,900 units delivered, up 92.7% on the previous year (79,300). The results drove the company’s financial turnaround in a year which saw a continuing shortage of semiconductors and other essential parts. In total, SEAT S.A. closed 2022 with 385,600 vehicles delivered, an 18.1% decrease on 2021 … Read more
Driving a car with the power output of the CUPRA Formentor VZ5 is quite an experience. But the thrills become even more extreme if you take it to an icy track in Lapland, Finland. CUPRA driver Jordi Gené pushes the brand’s most powerful model to the limit in the country’s northernmost region to show that … Read more
1,900 kilometres away from Barcelona, CUPRA continues to inspire the world. In Győr, Hungary, the unconventional challenger brand unveiled the new CUPRA Terramar, its first electrified SUV, to 200 employees at the Audi Hungaria factory. Located in one of the country’s most important industrial zones, the plant will produce the new model alongside other Audi … Read more
CUPRA has crafted two Tribe Editions of its Formentor and Ateca models, special editions created in Barcelona by the CUPRA Tribe. The two vehicles champion the Tribe’s values, infusing imaginative and energetic, exclusive, and contemporary design. The CUPRA Tribe are change setters, people who share customs, values, fashions, spirit, and attitude. The CUPRA Formentor and … Read more
The CUPRA Born, the brand’s first 100% electric model, which delivers an emotional design and instantaneous performance, continued the company’s great results during Euro NCAP’s safety testing, achieving a 5-star safety rating. It’s a significant result for the CUPRA Born, and it now joins the CUPRA Formentor and CUPRA Leon as five-star cars, highlighting once … Read more
CUPRA brings even more uniqueness to the CUPRA Formentor VZ5 as the limited production run of the Taiga Grey version begins. CUPRA Formentor is the maximum expression of combustion performance for car enthusiasts, mixing an advanced, tuneable chassis with driving modes, progressive steering, a quick-shifting transmission, and the assurance of all-wheel drive mated to the … Read more
CUPRA is revealing its exciting plans for the future, with new heroes for a new era. Returning to where it all began four years ago, in Terramar, Sitges, to host the beginning of the next chapter. To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros … Read more
The SUV coupé Formentor is the first completely independent vehicle of the still young CUPRA brand. The dynamic and elegant design is already impressive when standing still. But the VZ5, which is limited to 7,000 vehicles, shows that even sports cars have a real opponent here. After all, the charismatic 2.5-litre five-cylinder engine of the … Read more
Nothing can hold back CUPRA’s unstoppable impulse. With an ambition to double its turnover to 5 billion euros in 2022, the unconventional challenger brand continues to launch and expand operations in key markets around the world. Continuing its strong commitment to Mexico, the company has opened a new CUPRA Garage in Cancun and will arrive … Read more