Bugatti’s transformative journey into a holistic French luxury brand that encompasses overarching lifestyle spheres is now optimally reflected in the brand-new and state-of-the-art Bugatti website. Featuring an interactive navigational experience, the digital hub stimulates the senses and creates an enduring connection with the brand. In recent years Bugatti’s evolution has been unprecedented, with the brand … Read more
On the iconic Goodwood hillclimb – a revered space where the splendor of motorsport and automotive entwine – Bugatti is enthralling spectators and onlookers alike by showcasing the Bolide. It takes something very special to cut through the noise, emotion, and anticipation at the Goodwood Festival of Speed. But that’s precisely what Bugatti is accomplishing … Read more
With first deliveries of the Bolide – an incomparable track-only Bugatti limited to 40 units only – set to commence next year, Bugatti recently invited future owners to its home in Molsheim for a bespoke motorsport-inspired experiential journey. The carefully curated visit merged the craftsmanship of Bugatti with a visceral dive into the rich on-track … Read more
Bugatti is known across the world for visionary engineering and ingenious designs, and today the brand celebrates the official centenary of the racing debut of one of its most innovative cars: the Type 32 ‘Tank’. This streamlined racing car was to lay the foundations for aerodynamic motorsport innovations, earning its nickname not only for its … Read more
This year the Le Mans 24 hours race, perhaps the most famous test of car and driver in the world, celebrates its centenary. And in those 100 years of history, the legend of Bugatti is interwoven, right from the very first race in 1923. In that inaugural year, Bugatti fielded two Brescia 16S cars, with … Read more
Incredibly fast. Uncompromisingly extreme. A hyper sports car like no other. The vision of creating the ultimate track-only Bugatti is even closer to reality: having finalized its design and built the first prototypes, the Bolide is now proving its advanced aerodynamic capabilities during high intensity testing at some of the most dynamically challenging racetracks. The … Read more
At speeds above 400 km/h, phenomenal forces are exerted on every area of a car and the human body must learn to quickly adapt to a velocity at which it was never designed to be subjected. The tires alone must withstand around five tons of outward pressure, with a 44g sensor weighing the equivalent of … Read more
Known for their unwavering and uncompromising commitment towards excellence, Bugatti and Binghatti – two visionary brands – have unveiled their first collaboration: a ground-breaking real estate development in the heart of Dubai. The project was revealed at the Coca-Cola Arena in Dubai on May 24th, 2023 by Mate Rimac, CEO of Bugatti Rimac, and Muhammad … Read more
With the picturesque Lake Como providing an idyllic backdrop, Bugatti connected the classic with the contemporary and the past with the future, showcasing at the world renowned Concorso d’Eleganza Villa d’Este in Italy the brand’s unmatched heritage in creating the very finest open top hyper sports cars. Establishing that unparalleled and revered Bugatti legacy at … Read more
For many, Château Saint Jean – the historic home of Bugatti – represents something of a pilgrimage. As well as being the one and only site of assembly for all modern Bugatti hyper sports cars, it is also the brand’s historic site and provides an inextricable link to Ettore Bugatti, who bought and renovated this … Read more