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In Germany’s 2021 Goldenes Lenkrad (Golden Steering Wheel) awards, the Audi e-tron GT1 won in the Most Beautiful Car of the Year category. The winner in this category prevailed against 69 other car models. Readers of the motoring magazine Auto Bild, its counterparts elsewhere in Europe, and the newspaper Bild am Sonntag, all submitted their … Read more
Audi Middle East is celebrating the United Arab Emirates’ 50th anniversary with the launch of a range of limited edition models commemorating the five decades of future-shaping innovation, visionary leadership and extraordinary achievements that have marked the UAE’s first 50 years. Moreover, in a first-of-its-kind for the brand, the UAE will be the first country … Read more
Long before Audi unveiled the RS Q e-tron to the public in summer 2021, the racing engineering team was already intensively involved in the Dakar Rally. The risks in off-road racing were at the center of the considerations for a sophisticated safety concept. From the electrical safety of the high-voltage system to optimum passenger protection … Read more
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights … Read more
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights … Read more
Following record figures in the first half of the year, the third quarter is characterized above all by the crisis in semiconductors. After nine months, the Audi Group, in spite of the challenges, is in a respectable position overall in operating and financial terms. From January to September, the number of deliveries, revenue, operating profit, … Read more
Owners of an Audi e-tron from the 2019 or 2020 model years can now travel farther on a single charge – a new software update will extend their car’s range by up to 20 additional kilometers. This means that Audi isn’t limiting efficiency increases to new models, but also boosting the efficiency of cars already … Read more
Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front … Read more
With 14 victories under his belt, Stéphane Peterhansel, who made his debut in the Dakar Rally in 1988, is the sole record holder of the famous desert rally. Before his 34th start at the iconic off-road event and his first one with the Audi brand, the Frenchman provides insights into the preparation. Audi is a … Read more
Performance and passion are what both Audi and the FC Bayern München women’s soccer team stand for. And this is what the new partnership between the brand with the four rings and the FCB women’s team expresses. During the Champions League match on October 14 against BK Häcken, the players will be wearing the Audi … Read more