Audi Launches A New Interactive Concept For Customers

Even more than before, Audi is putting customers front and center at its dealerships: with a completely new, inviting, and progressive showroom architecture, interactive digital elements, and employees to spark enthusiasm for new technologies. The Audi Progressive Retail concept provides space for customers to experience Audi products and the Audi brand in an emotional and … Read more

Audi RS 7 Exclusive Edition

The RS 7 exclusive edition joins the Audi Sport portfolio featuring tailored design cues and standout performance. Limited to 23 units, the RS 7 exclusive edition is characterized by refined design elements on both the exterior and interior while maintaining the visceral performance capabilities of any Audi Sport product. Exclusive performance Powering the RS 7 … Read more

How The Four Rings Became The Audi Trademark?

As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI AG. On June 29, 1932,  on the initiative of the State Bank of Saxony, the former Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. … Read more

The Quattro Competition Models From Audi

Right from the start, Audi never had the slightest doubt that quattro was perfectly suited to motorsport. Audi entered the World Rally Championship in 1981 and was exceedingly successful. Then race cars equipped with permanent all-wheel drive dominated every circuit racing competition they entered. The successes: 1988 in the North American TransAm series with the … Read more

Second-Life Use: Audi e-Tron Battery Modules Power Electrify Rickshaws In India

A second life for electric car batteries: The German–Indian start-up Nunam is bringing three electric rickshaws to the roads of India. They are powered by used batteries taken from test vehicles in the Audi e-tron test fleet. The aim of the project is to explore how modules made with high-voltage batteries can be reused after their car … Read more

Audi Tradition Shows Legendary Cars In Berlin

“AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi … Read more

Audi Manhart RS3 500

Manhart latest project starts today! This is the new MANHART RS3 500, a model based upon the new current Audi RS3 (8Y) Sportback and Sedan versions. The tuning program for the new pocket rocket will include a range of upgrades including a MHtronik Powerbox bringing the power from 400 hp to 500 hp. The new … Read more