How The Four Rings Became The Audi Trademark?

As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI AG. On June 29, 1932,  on the initiative of the State Bank of Saxony, the former Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. … Read more

The Quattro Competition Models From Audi

Right from the start, Audi never had the slightest doubt that quattro was perfectly suited to motorsport. Audi entered the World Rally Championship in 1981 and was exceedingly successful. Then race cars equipped with permanent all-wheel drive dominated every circuit racing competition they entered. The successes: 1988 in the North American TransAm series with the … Read more

Second-Life Use: Audi e-Tron Battery Modules Power Electrify Rickshaws In India

A second life for electric car batteries: The German–Indian start-up Nunam is bringing three electric rickshaws to the roads of India. They are powered by used batteries taken from test vehicles in the Audi e-tron test fleet. The aim of the project is to explore how modules made with high-voltage batteries can be reused after their car … Read more

Audi Tradition Shows Legendary Cars In Berlin

“AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi … Read more

Audi Manhart RS3 500

Manhart latest project starts today! This is the new MANHART RS3 500, a model based upon the new current Audi RS3 (8Y) Sportback and Sedan versions. The tuning program for the new pocket rocket will include a range of upgrades including a MHtronik Powerbox bringing the power from 400 hp to 500 hp. The new … Read more

Audi – Myths About Autonomous Driving

Will self-driving cars soon be a reality? And how will people’s attitude have to change to ensure autonomous driving meets with broad acceptance? The &Audi study “SocAIty”, compiled with the help of renowned experts, looks into these questions, among others. It also clears up some of the widespread myths surrounding the topic. What is true? … Read more

Audi Records Strong Sales Results In 2022 To Date

Audi Middle East has recorded a strong first quarter for sales in the region, strengthening its transformation towards e-mobility, while maintaining brand affinity with customers interested in petrol models. The brand with the four rings witnessed an 8% in the first quarter sales increase in the region, its best first quarter since 2016. The great … Read more

Audi Adds Apple Music To A Wide Range Of Its Models

Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data. This seamless integration allows Apple Music subscribers to find their favorite music … Read more

Audi RS5 Sportback competition

In the course of some proverbial fine-tuning, Audi Sport GmbH is increasing the sportiness of the Audi RS4 Avant and Audi RS5. The new competition package is bursting with extras that both sharpen the cars’ appearance and make for a more emotional driving experience. With its optional coilover suspension (RS sport suspension pro), the competition … Read more