East Coast Elegance: Mercedes-Benz Showcases Classic and Modern Masterpieces: ModaMiami 2025, a premier event for classic automobiles, witnessed a dazzling display of “Silver Stars from Stuttgart” courtesy of Mercedes-Benz. The event, held against the backdrop of the iconic Biltmore Hotel in Coral Gables, Florida, celebrated the brand’s rich heritage and its position as the world’s most valuable classic car marque. Mercedes-Benz brought a selection of iconic vehicles, including the legendary 1955 Mercedes-Benz 300 SLR racing icon, the exclusive Mercedes-Benz SLR McLaren “Stirling Moss,” and a range of other coveted classics and modern MANUFAKTUR models. This impressive lineup solidified Mercedes-Benz’s strong presence in the U.S. market.
Homage to 1955: Celebrating a Motorsport Triumph: Mercedes-Benz Classic used ModaMiami to inaugurate a special anniversary year, commemorating the brand’s remarkable 1955 motorsport season. Seventy years ago, Mercedes-Benz achieved dual world championships: Juan Manuel Fangio’s second consecutive Formula 1 title with the W 196 R Silver Arrow and the Sports Car World Championship with the 300 SLR racing sports car (W 196 S). The event featured a “Moda Classic” drive led by the Mercedes-Benz SLR McLaren “Stirling Moss,” a tribute to Stirling Moss and Denis Jenkinson’s legendary 1955 Mille Miglia victory. The presentation of the original 300 SLR at “The Concours Club” racetrack in Miami further emphasized the historical significance of this era.
Auction Records and Classic Value: Mercedes-Benz’s Prestigious Heritage: The presentation of the Mercedes-Benz 300 SLR highlighted the exceptional value of Mercedes-Benz classics in collector circles. This was further underscored by the recent auction of a W 196 R Silver Arrow, donated to the Indianapolis Motor Speedway Museum in 1965, which fetched a record-breaking 51.155 million euros. This achievement positions the Silver Arrow as the second most valuable car ever sold, just behind the Mercedes-Benz 300 SLR “Uhlenhaut Coupé,” which holds the top spot at 135 million euros. These figures demonstrate the enduring prestige and desirability of Mercedes-Benz classic vehicles.
Fascinating Classics and MANUFAKTUR Excellence: A Diverse Display: In addition to the motorsport icons, Mercedes-Benz Classic showcased a range of other fascinating vehicles at ModaMiami. This included a 2017 Maybach S 650 Cabriolet, a 2002 SL 500 “Silver Arrow Edition” (R 129), a 1997 E 60 AMG (210 series) optimized by RENNtech, and a 1979 300 D Sedan (123 series). Mercedes-Benz also highlighted its commitment to exclusive individuality with its MANUFAKTUR program. This cross-brand individualization and personalization program offers discerning customers a wide range of exclusive equipment, materials, colors, and finishes. A Mercedes-AMG G 63 finished in MANUFAKTUR Hyper Blue Magno and a Mercedes-AMG GT 63 featuring a MANUFAKTUR Tartufo Brown/Black Nappa Leather interior showcased the program’s capabilities.
ModaMiami’s Success: A Blend of Automotive Culture and Luxury: ModaMiami has established itself as a premier event by combining automotive culture with auctions, culinary delights, and live entertainment. The event’s second edition successfully attracted a diverse group of enthusiasts, building on the success of its 2024 premiere. The event’s location around the historic Biltmore Hotel near Miami adds to its allure, creating a unique and luxurious atmosphere.
Summary:
- Mercedes-Benz showcased “Silver Stars from Stuttgart” at ModaMiami 2025.
- Celebrated the 70th anniversary of the 1955 motorsport successes.
- Featured the Mercedes-Benz 300 SLR racing icon and SLR McLaren “Stirling Moss.”
- Highlighted the auction record of the W 196 R Silver Arrow.
- Displayed a range of classic and MANUFAKTUR models.
- ModaMiami combines automotive culture with luxury experiences.
Disclaimer: Vehicle specifications and event details are based on information provided by Mercedes-Benz and ModaMiami. Final event outcomes may vary. Prospective attendees are encouraged to consult official sources.
Source: Mercedes-Benz
This article was crafted with assistance from Gemini
