Rimac To Bring World’s Fastest Accelerating Production Car To The Middle East In Partnership With EV LAB

EV Lab, a first of its kind omnichannel, multi-brand electric vehicle platform, today announced a new frontier in its partnership with Croatian based electric hyper manufacturer, Rimac Automobili. Rimac’s latest creation, the Nevera, is now on display for the remainder of Expo 2020 at the Croatia Pavilion, which visitors can preview.

With the Nevera, the boundaries of automotive performance have been pushed further than anyone once thought to be possible. It is powered by a quad-motor drivetrain, where each motor powers one wheel individually. When combined the wheels produce 1,914 horsepower, which is enough to accelerate the car from 0-60 miles per hour in just 1.85 seconds. In addition, the Rimac Nevera has set a new world record for production car acceleration, covering the quarter-mile in just 8.582 seconds.

The Nevera is the production-ready iteration of the Rimac C_Two, first announced in 2018. Designed, engineered, tested and manufactured in-house at Rimac’s global headquarters in Croatia, Nevera proudly carries its Croatian heritage in its name and design features. A nevera is a mighty Croatian storm, known for its speed, ferocity and energy – a fitting name therefore for both the Nevera’s character and ability. Able to transform in a split second from a supple grand tourer to an all-out force of nature, Nevera is charged by lightning much like its namesake.

Kevin Chalhoub, Founder & CEO at EV Lab, said “We’re delighted to be partnering with Rimac to debut their new flagship vehicle in the Middle East as the region’s first immersive platform that encourages people to embrace future mobility solutions that are sustainable and clean. Our goal is to showcase that electric vehicles are not only sustainable but also at the forefront of technology as Rimac is doing just that with the first electric hypercar company in the world. Paying homage to Expo 2020 key themes of Mobility, Sustainability and Opportunity, the Rimac Nevera will be on display at Expo 2020 until 31 March 2022, and I encourage everyone who has interest in the future of mobility to come down and see this marvel of engineering. The engineers at Rimac have created something that we have never seen before, breaking records and realigning our perceptions of what electric vehicles are capable of, whilst rising to the challenge of pushing the limits of technology as we know it.”

After starting Rimac Automobili in 2011 with just a handful of people, CEO Mate Rimac has grown the company from a specialist component manufacturer to a series production hypercar and technology powerhouse, which employs over 1300 dedicated employees. Recently, Rimac and Bugatti joined forces under the new company – Bugatti Rimac – combining Bugatti’s heritage of design and engineering with Rimac’s ground-breaking technology and agile operations. This joint company will serve to take the fledgling electric hypercar industry to new and exciting s. Bugatti Rimac, focused on designing, engineering and producing the ultimate hypercars, and Rimac Technology, high-performance EV technology supplier to global automotive manufacturers, are both a part of the umbrella company, Rimac Group, with Mate Rimac as CEO

To date, EV Lab has partnered with a number of entities to drive transformational campaigns that put the spotlight on the value-add that electric vehicles bring to promoting a culture of sustainability. Supporting the vision of the UAE government to reach Net Zero carbon emissions by 2050 EV Lab is continuing to provide customers at all entry points with a platform to discover wide variety of options and benefits of electric mobility.

Mate Rimac, Founder and CEO of Rimac Automobili, said “It’s our honor to bring the Rimac Nevera to Expo 2020 and showcase it in front of a new audience in the Middle East – which is one of the key markets for us. The story of Rimac Automobili is a story of beating all odds in spite of enormous challenges with an incredibly ambitious team set on forging the future of mobility. We are honored to partner with EV Lab, a company that shares our values of continuous innovation, and pushing the boundaries of what is possible.”

As Rimac’s official partner in the Middle East, EV Lab will be the conduit to host prospective clients ahead of the exclusive customer driving experience event at Yas Marina Circuit, Abu Dhabi in early 2022.

Head on down to the Croatia Pavilion throughout the duration of Expo 2020 to see this amazing first of its kind creation.

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