On Monday 15 February 2021, the launch of the new PEUGEOT LANDTREK in the Middle East Africa region was kicked off remotely by Samir Cherfan, Chief Operating Officer of Stellantis Middle East & Africa and Linda Jackson, PEUGEOT Brand Director. The new PEUGEOT LANDTREK marks the revival of the PEUGEOT Pick-up and includes all the … Read more
Chevrolet expanded its electric vehicle portfolio with the introduction of the new, all-electric 2022 Bolt EUV, alongside the redesigned 2022 Bolt EV. Distinguished by unique exterior designs, including an SUV-like proportion for the new Chevrolet Bolt EUV, each is propelled by the proven technology that helped make the Bolt EV the industry’s first affordable, long-range … Read more
Al-Futtaim’s Trading Enterprises – Honda are delighted to announce their involvement and sponsorship of the 2021 Dubai Motorcycle Film Festival (DMFF)– a first of its kind event in the UAE. The inaugural festival will be held at Warehouse Four in Al Quoz from 25th till 27th of February 2021, in celebration of the unique culture … Read more
A vision of modern luxury by design Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of … Read more
Today, General Motors (GM) Middle East has outlined its 2021 and beyond regional business and growth strategy, further reinforcing the Middle East as a critical piece of GM’s past, present and future in leading towards its current and future mobility goals. GM continues to revolutionize the industry by changing the face of mobility, as the … Read more
Chevrolet expanded its electric vehicle portfolio with the introduction of the new, all-electric 2022 Bolt EUV, alongside the redesigned 2022 Bolt EV. Distinguished by unique exterior designs, including an SUV-like proportion for the new Chevrolet Bolt EUV, each is propelled by the proven technology that helped make the Bolt EV the industry’s first affordable, long-range … Read more
With a reputation for toughness and a proven track record of 44 consecutive years as America’s favorite truck, the Ford F-series lineup has continually raised the standards expected of all light duty trucks. And the all-new F-150 – launched in the Middle East today – is purpose-built to be the toughest, most productive F-150 ever. … Read more
The urban and athletic Sonet has arrived to select markets within the Middle East and Africa region. Designed to be bold and unforgettable, the Sonet sports key features that place it in a league of its own within the compact SUV segment. Customers can now visit their Kia dealerships online or in-person to learn more … Read more
Red Bull form powertrain company following agreement with Honda to use the Japanese manufacturer’s F1 power unit technology. Following Honda’s decision to exit Formula One as a power unit manufacturer at the end of the 2021 season, Red Bull has reached an agreement with Honda Motor Co Ltd to use Honda F1 power unit technology … Read more
A look back though Mazda’s history reveals that the MX name actually pre-dates the world’s best-selling roadster, the MX-5, and has in fact been used more than a dozen times across a broad spread of production, concept and racing Mazdas. These vehicle’s share the MX prefix because they have all taken on the challenge to … Read more