Cadillac Looks Outside Automotive Industry to Deliver Next-Generation User Experience
Cadillac will showcase how it continues to push the boundaries of the in-vehicle user experience. Early in the new vehicle development process, the Cadillac team invited innovative companies from outside the automotive industry, including Territory Studio and Rightpoint, a Genpact company, to help reimagine the user interface. Focused on artfully integrating aesthetics, purpose and technology, … Read more