MOKE International Limited has opened the doors of its new flagship store in its spiritual home, Saint-Tropez, France. Additionally, it has launched a brand-new website offering the unique MOKE experience online, where potential owners across the UK and Europe can configure their Electric MOKE and pay £990 to secure their pre-orders and join the waiting list.
The new website gives customers the freedom to decide between having a new Electric MOKE delivered to a convenient address of their choice, or to collect it in person at Casa MOKE, situated in one of the world’s most glamourous locales.
The original Mini Moke first appeared in 1964 and was embraced by luminaries such as Brigitte Bardot, James Bond and The Beach Boys; driven in glamourous and exclusive locations including the French Riviera. Saint-Tropez quickly became the spiritual home for the MOKE brand, making it the perfect location for the new Casa MOKE flagship store. The newly launched MOKE website offers the same unique MOKE experience for an online audience.
EV Technology Group bringing MOKE into the sustainable mobility era
To springboard MOKE International into the electric age and make the Electric MOKE widely available to customers, EV Technology Group, recently agreed to acquire a further 53% of the brand, for a total transaction value of approximately US$55.1M, and maintain an option to acquire the remaining shares. It is EV Technology Group’s mission to create and redefine the joy of motoring by electrifying iconic brands. Their investment and expertise will allow the MOKE brand to rapidly expand into global markets.
Unique MOKE experience both online and at Casa MOKE
The Electric MOKE is much more than just an electric vehicle; it’s an emblem of fun and freedom. The culture and ethos behind MOKE are as enduring as the charm of the car itself, making customer experience a crucial element of the purchasing process. The new MOKE International website features a configurator, allowing potential customers to design their own Electric MOKE to their preferred specifications, with a choice of five iconic colours from launch – Granite Grey, Sunlight Yellow, Sunset Orange, Scuba Blue and Wave Blue.
The newly-opened Casa MOKE flagship store in Saint-Tropez offers a bespoke customer experience where they can muse over and experience the Electric MOKE in person, and in the French Riviera, making green, luxurious open top driving a reality.
A network of MOKE partners and agents are being established worldwide to harmonise logistics, sales and aftersales services. In the UK, MOKE International has an exclusive partnership with Hendy Group, a family-run business with over 20 dealerships and servicing facilities located throughout the south of England.
Isobel Dando, CEO of MOKE International, said: “MOKE now offers customers the ease of configuring and purchasing their Electric MOKE online, as well as the intimate experience of the Casa MOKE flagship store. Both the website and Casa MOKE launch focus on creating a personal and simple customer experience. Online orders are delivered to an address of the customer’s choice, and at Casa MOKE customers can enjoy the Electric MOKE for themselves in a relaxed, friendly atmosphere in MOKE’s spiritual home, Saint-Tropez.”
Fully electric. Fully British. Fully MOKE
Production of the Electric MOKE is already underway in England, with first customer deliveries already being fulfilled. Using a 44hp motor and weighing under 800kg, the rear-wheel-drive MOKE covers 0-34mph (0-55kph) in 4.3 seconds and achieves a top speed of 50 mph (80 km/h). A full charge takes just four hours via a Type 2 port and the Electric MOKE covers up to 80 miles of range on a single charge – enough for four round trips across the Côte d’Azur.
Electric MOKE specifications
|Top speed||80 KM/h|
|0-55 KM/h||4.3 seconds|
*Subject to Worldwide Harmonised Light Vehicle Test Procedure (WTLP) testing