Electrification is at the heart of the PEUGEOT brand’s strategy and the new PEUGEOT 308 will offer two rechargeable hybrid engines on its saloon and SW estate versions right from launch. By 2021, these new products will increase the PEUGEOT range’s electrification rate to 70%, including both passenger cars and commercial vehicles. By 2023, 85% of the brand’s models will be electrified and 100% by 2025 in Europe.
From its launch, the new PEUGEOT 308 will offer two plug-in hybrid engines, adding to an already comprehensive range of electrified vehicles.
The new PEUGEOT 308 HYBRID 225 e-EAT8 delivers up to 225 bhp by combining a 180 bhp PureTech engine (132 kW) and an 81 kW electric engine coupled with the 8-speed e-EAT8 gearbox (from 26 g of C0₂ per km and up to 59 km of 100% electric range, according to the WLTP protocol, currently undergoing approval). The HYBRID 180 e-EAT8 version, meanwhile, is powered by a 150hp (110kW) PureTech engine coupled with the same 81kW electric engine and e-EAT8 gearbox (from 25g of C0₂ per km and up to 60km of 100% electric range according to the WLTP protocol, currently undergoing approval).
The electrification of the PEUGEOT range began three years ago with the launch of the e-208 and, since then, 100% electric models (e-208, e-2008, Traveller and Expert) and plug-in hybrids (3008 and 508) stamped with the Lion have made their mark on the market. In the first five months of 2021, PEUGEOT is the second best-selling generalist brand in Europe in terms of overall sales and is already the third best-selling generalist brand for electrified vehicles. The PEUGEOT e-208 and e-2008 are in second place in their respective BEV segments, gaining segment share month after month.
“Electrification is at the heart of our “Power of Choice” strategy, which gives our customers the possibility of choosing the engine, whether conventional or electrified that best suits their needs. The excellent sales results of our electrified models show that in Europe, this strategy is bearing fruit. Internationally, even in markets where electrification is emerging, we will use our portfolio of electrified models to stand out as an inventive, premium generalist brand. Wherever we are, we want to be real drivers of progress,” says Linda Jackson, CEO of PEUGEOT.
The ‘Power of Choice’ strategy is made possible by the group’s multi-energy platforms, which allow us to set up the technology that best suits customers’ needs in a given model: electric, plug-in hybrid or combustion.
For PEUGEOT, the electric offer includes both passenger cars and commercial vehicles. The brand offers a 100% electric version of each of the models in its commercial vehicle range, which allows professionals to access the green areas of large cities without any problem, while enjoying a loading volume precisely identical to that of the combustion versions.