This fascinating partnership between MINI John Cooper Works and the renowned lifestyle brand Deus Ex Machina is about more than just cars. It’s a tribute to a shared passion for motorsport, design, and authentic customisation. The result of this creative union is two distinct one-off vehicles, each representing a different aspect of this collaboration. One is electric and sleek, while the other roars with a classic combustion engine. Both of these cars embody a lifestyle where a love of speed meets thoughtful design. Ultimately, this MINI JCW x Deus Ex Machina project shows how two iconic brands can come together to create something truly special.
A Fusion of Design and Motorsport
MINI models have always been known for blending creative design with racing dynamics. This project elevates that philosophy. The two partners are united by their passion for machines and creativity. Each vehicle has been crafted with incredible precision and expertise. This has resulted in two distinct characters. They are clearly meant to be a pair, however. Their design language and graphics connect them.
The Distinctive Design Approach
Both one-off vehicles start with a MINI John Cooper Works model. The first is a MINI JCW Electric with up to 258 hp. The other is a combustion-powered MINI JCW with 231 hp. Each roof features a large white ‘X’. This marks a significant design and co-creation. It signals the collaboration between MINI JCW and Deus. The interior features visible seams and striking switches. These elements highlight the mechanical character. They use bold contrasting materials and colours. Authenticity is the main focus here. Expressive graphics pay homage to MINI’s rich racing past.
The Skeg: An Electric and Coastal Vibe
The Skeg is an electric-powered show car. It has a clean, minimal, and quiet design. It draws inspiration from surfing culture. Fiberglass, acceleration, and minimalism are key themes. The bodywork is a bold yellow and silver finish. This is a nod to MINI’s progressive electric mobility. Wide fenders and a roof spoiler sharpen its silhouette. Semi-transparent fiberglass panels strip 15% of the car’s weight. This also refines the car’s aerodynamic performance. Tension straps on the roof reference a surfboard. They are also a characteristic design detail.
The Skeg Interior
The analog controls are simple and tactile inside. They reflect a culture of purpose over polish. The car feels like a mobile surf shop. The interior has fiberglass trays for wetsuits. This is a practical storage solution. Neoprene upholstery in the racing bucket seats is also unique. It is flexible and water-repellent. The fiberglass dashboard copies surfboard construction. It is lightweight and visually distinctive. The oversized ‘X’ returns as a visual anchor. Deus Collection badges are 3D-printed.
The Machina: A Combustion-Fed Beast
The Machina is the other John Cooper Works model. It is a compact punch of raw mechanics. This car’s design is inspired by motorsport. It stands for pure racing enthusiasm. The red, white, and black paint is striking. Deus lettering is on the rear. Classic widened fenders nod to racing heritage. They blend form with function. Four additional headlights are on the bonnet. These pay tribute to rally sport roots. Each light pod has Deus branding. It gives them a distinctive look.
The Machina Performance and Look
This car packs a punch with 231 hp. A rear diffuser optimises airflow and stability. A centrally integrated exhaust amplifies its sound. Up front, a bespoke grille enhances cooling. The iconic JCW light signature is included. It has air intakes. This anchors the car firmly in its lineage. A Can-Am-style spoiler is on the rear. It is a bold piece of motorsport nostalgia.
The Machina Interior
Inside the Machina, the color palette is red, white, and black. It is pared-back and purposeful. 5-point racing harnesses secure the driver. They wrap the body in precision. Raw aluminum floor plates offer more than grip. They echo the utilitarian aesthetic. This is found in Deus’ workshops. Weight-saving is in every surface. The door panels are stripped back. They are marked with white ‘X’ motifs. The waxed fabric dash is lightweight. An exposed roll cage adds structure. It also adds a statement. The controls speak a clear language of function. Toggle switches are classic elements. There are no complex menus. They are direct connections. A hydraulic handbrake has a large lever. It acts as a direct link. It provides precision and control.
A Collaborative Art Form
Deus’ Creative Director, Carby Tuckwell, led this project. He oversaw the striking exterior graphics. Matt Willey, a Brooklyn-based artist, was also involved. Willey and Tuckwell have a shared history. They are united by a fascination with classic motorsport liveries. They even created a historic Mini Cooper S racer in 2022. That car had a special paint finish. This new project shows a truly extraordinary design dynamic.
More Than Just Cars
This collaboration extends beyond the cars. A capsule apparel collection is also being launched. It will be available globally. The range draws on the shared DNA of both brands. It focuses on precision engineering. It also focuses on timeless styling. The garments have high-grade materials. They have thoughtful tailoring. This reflects a commitment to craftsmanship. The collection bridges the worlds of motorsport and apparel. The designs feel both current and enduring. This partnership is a testament to shared passions.
This collaboration between MINI and Deus Ex Machina shows a shared vision. It creates a new chapter in automotive enthusiasm. It proves that combining passion with creativity can result in exceptional machines. These vehicles, the Skeg and the Machina, are more than just cars. They are rolling expressions of a lifestyle. They unite the worlds of design, culture, and motorsport.
Disclaimer: The car information is for general informational purposes only and may not be entirely accurate or up-to-date. Availability and specifications can vary by location and time.
Source: BMW
