Timeless sophistication meets bespoke innovation: Audi exclusive has unveiled a stunning iteration of the A6 Avant at Milan Design Week 2024, celebrating three decades of top-level customization. Highlighting Audi’s dedication to personalization, the luxury estate is showcased with a unique blend of materials, colors, and textures. From exclusive paint finishes to customized interiors, the A6 Avant embodies individuality and craftsmanship. This special edition not only honors Audi exclusive’s rich legacy but also looks ahead to a future where every detail is tailored to the driver’s desires.
Striking design and material harmony: The A6 Avant on display features a luxurious pairing of Baikal Blue and Neodymium Gold in the cabin, capturing attention with contrasting stitching and carefully selected Vanadium accents. The color palette was inspired by the natural elegance of neodymium, a rare earth element. Under varying light conditions, the Baikal Blue upholstery transforms in tone, creating a cabin that feels vibrant and warm or calm and mysterious depending on the environment.
Material Bar experience and personalization on display: As part of the Milan Design Week exhibition, Audi exclusive introduced the “Material Bar” – an immersive setup allowing guests to explore various color and leather combinations. Seating islands display different leather types and stitching patterns, demonstrating Audi’s commitment to personalized design. Complementing the tactile showcase are focused exhibits on aerodynamics and lighting technologies that use the A6 Avant as a reference point for innovation.
Powertrain and performance details: The A6 Avant remains a flagship not just in luxury, but also in engineering. This special edition maintains Audi’s renowned blend of efficiency and dynamic driving. With a drag coefficient of just 0.25, it stands as the most aerodynamically efficient Avant with a combustion engine in Audi’s history. The advanced aerodynamics are complemented by a choice of responsive powertrains that ensure strong performance and confident handling, whether cruising in the city or accelerating on the autobahn. Optional second-generation digital OLED rear lights elevate both safety and style, responding to proximity and offering distinctive signature lighting.
New palette of exterior finishes: Audi exclusive now offers over 20 custom finishes, with new colors like Midnight Green, Ascari Blue Metallic, and Daytona Gray Pearl Effect making their mark. These shades are joined by iconic finishes such as Nogaro Blue and Merlin Pearl Effect, each chosen to evoke a distinct character. The customization options extend to wheels as well, including a standout 21-inch tri-color design in burnished metallic black, Neodymium Gold, and silver – a statement of style and performance.
Interior packages redefined: The interior customization reaches new s with two distinct design packages. The first features fine nappa leather in Baikal Blue with Neodymium Gold diamond stitching and matching interior trim in Dinamica microfiber, 50% of which is recycled. The second offers Kaskade textile with soft gray tones and Neodymium accents, echoing the natural feel of wool and emphasizing sustainable materials. Contrasting stitching in bold colors like Bright Orange adds further flair and individuality.
Limitless customization possibilities: From the steering wheel and seats to door panels and floor mats, every inch of the A6 Avant can be uniquely personalized. New accent colors such as Ginger White, Mora Violet, and Almond Beige further broaden the design spectrum. Decorative inlays in poplar natural silver brown and light gray linen add a refined and tactile feel, blending elegance with durability and sustainability.
Digital personalization tool: Audi exclusive’s online configurator has also been enhanced. To celebrate its 30th anniversary, the new version features an expanded digital palette and 3D visualization, enabling customers to explore endless exterior and interior combinations. The configurator offers a lifelike preview of each build, helping customers envision their dream A6 Avant before stepping into a showroom or customization studio.
Bespoke consultation at Audi exclusive studios: Customers seeking a fully personalized experience can visit the Audi Forums in Neckarsulm and Ingolstadt. These centers are dedicated to bringing customer visions to life, with expert consultants guiding the design process. Whether choosing subtle luxury or bold statements, the Audi exclusive studios are where one-of-a-kind vehicles are born.
Summary:
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Audi exclusive celebrates 30 years of customization at Milan Design Week
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New A6 Avant showcases bespoke interior in Baikal Blue and Neodymium Gold
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Aerodynamic drag coefficient of 0.25 sets a new benchmark
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Over 20 exclusive paint finishes and several unique wheel designs available
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Two interior design packages with recycled materials and premium stitching
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Digital OLED lighting and advanced personalization tools highlighted
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Audi exclusive configurator now includes full color and material portfolio
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Dedicated studios in Germany offer one-on-one customization experiences
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New decorative inlays add elegance and sustainability
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Bright accents and bold stitching options elevate cabin aesthetics
Disclaimer: Specifications and customization options may vary by market and availability. Images and features shown are for illustrative purposes only.
Source: Audi
AI Assistance: Chatgpt
